- Sunkist Launches Largest Lemonade Stand Sale to Help Kids Give Back -
TORONTO, June 12 /CNW/ - With temperatures rising and the sun starting to
peek through the clouds, parents wrestle with thoughts on how to keep kids
happy, entertained and active during their summer holidays. In time for those
hot and hazy days, Sunkist Growers helps parents and kids cool off with a
valuable experience in entrepreneurship and philanthropy. Sunkist's Take a
Stand(R) program will distribute thousands of lemonade stands to kids across
the country who pledge to raise money for a charity, bringing to life a true
Canadian family favourite.
This year, Sunkist Growers is distributing 20,000 free lemonade stands to
kids across Canada and the United States who sign up to raise money for any
charity of their choice. Since its inception, Take a Stand has raised an
estimated $2.8 million for charity by kids in every province in Canada and
every state in the U.S., one glass of fresh-squeezed Sunkist lemonade at a
time. Take a Stand has empowered thousands of Canadian kids aged 7 to 12 years
old, giving them an opportunity to learn to cultivate an entrepreneurial
spirit and help them make a positive contribution to the community. Sunkist's
"Take a Stand" program squeezes some fun into summer by giving kids an outlet
to get involved in a cause that is important to them.
"A program like Take a Stand is beneficial for parents and kids alike.
For parents, it's a valuable learning tool to help introduce important life
skills and enjoy team work. It's also a great way for families to work
together in achieving a common goal," comments Sara Morgenstern, co-founder of
SavvyMom.ca. "For kids, the old time favourite, the lemonade stand, is cool
again. Take a Stand helps make kids heroes in their neighbourhood and it's a
fun way to spend a day or weekend during the summer holidays."
To receive a complimentary stand, children must be 7-12 years of age and
pledge their commitment to a charity online at:
http://www.sunkist.com/takeastand. The stands are available for distribution
on a first come, first serve basis while quantities last. Free lemonade stand
tools, including: "Lemonade for Sale" poster, sales tracker, stand price sign
and a worksheet on how to price their product can also be downloaded at any
time from the Sunkist website.
"Take a Stand provides children with a voice and role in the community,"
said Claire Smith, Director of Corporate Communications for Sunkist Growers.
"It enables kids to take action on issues that are important to them, while
building their leadership skills and nourishing community involvement so they
become better citizens."
As one of the world's oldest and largest citrus marketing cooperatives,
Sunkist Growers is owned by California and Arizona citrus growers, most of
whom are family farmers, with approximately 2,000 of those growers producing
lemons. For more information about Sunkist, visit www.sunkist.com. Sunkist is
a registered trademark of (C)2008 Sunkist Growers, Inc. All Rights Reserved.
For further information:
For further information: Diane Sidik, Manning Selvage & Lee, Phone:
(416) 847-1316, Email email@example.com; Sara O'Reilly, Manning Selvage &
Lee, Phone: (416) 847-1334, Email: firstname.lastname@example.org