This VAIO is MINE - Sony Style brings Customization to VAIO



    -Sony offers customized notebooks designed by the people who use them-

    TORONTO, Nov. 13 /CNW/ - Expanding on the commitment to the customer,
Sony of Canada today unveiled a new customization program that enables
Canadian consumers to create their own personal VAIO(R) computers. Available
exclusively online at Sony Style (www.sonystyle.ca), the Custom to Order (CTO)
program allows for complete personalization by providing VAIO consumers with a
variety of options that can be incorporated into the design of their notebook.
Through an easy-to-use interface, customers are able to choose the specific
components that are most applicable to them before purchasing their computer.
This option results in the perfect set of features for each individual's
notebook.
    "CTO provides consumers with the ideal computing solution," says
Puneet Jain, Director, IT marketing, for Sony Canada. "It allows them to
create and configure their notebook computer and enables them to have control
over the features that meet their needs and requirements. We have incorporated
some unique elements into the Sony CTO program that allows further
personalization beyond the conventional. This, combined with our unique
selection of stylish and slim VAIO notebook designs, creates a perfect
combination of form and function."
    The program will also be available in the near future at the Sony Store
and can be applied to current VAIO CR, FZ and SZ series notebooks.
    Every aspect of the new CTO VAIO can be tailored specifically to meet
consumers' preferences. While engraving options on all of the models enhance
the personalization aspect, the CTO CR series leverages Sony's colourful,
sleek and compact design. This provides a variety of colours to choose from
that match each customer's personality.
    A variety of software and program options ensures that there's more to
the CTO VAIO than meets the eye. Through Sony Style's CTO program, customers
can choose from a number of hardware and software components that answer their
individual computing needs. These options include, but are not limited to, the
choice of optional batteries for varying power needs and a range of graphic
card options for the ultimate multimedia experience. Other features include
Sony's XBRITE(TM) LCD screen that provides an incredibly bright viewing
picture and is a unique environmentally friendly option that helps consumers
better manage power consumption.
    The CTO program demonstrates Sony of Canada's continued efforts to
provide exceptional products and services in addition to strong customer
service to Canadian consumers. The CTO VAIOs are available now at
www.sonystyle.ca.

    About Sony of Canada Ltd.
    -------------------------
    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam
Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and
video conferencing and many more products that deliver the true entertainment
experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 79 Sony stores across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the Make-a-Wish
Foundation Canada, the United Way and Earth Day Canada.





For further information:

For further information: Sony of Canada, Tony Smith, Vice President,
Marketing Communications, (416) 495-3707, tony_smith@sony.ca; Silverhammer
Public Relations, Joanne Elson, Account Executive, (416) 324-2024,
joanne_elson@silver-hammer.com

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