This October Payless Wants Shoppers to Wear Their Hearts Near Their Sleeves to Help Create a Future Without Breast Cancer



    Fourth Annual Taking Steps to Fight Breast Cancer Program Features Slip-
    Knot Heart Charm Bracelet for Only $3; Program Launches Sept. 27 in
    Stores, 100 Per Cent of Net Profits from Bracelet Sales goes to the
    Canadian Breast Cancer Foundation

    TORONTO, Sept. 27 /CNW/ - This October, Payless will inspire shoppers to
wear their heart near their sleeve by sporting Payless' specialty breast
cancer awareness item - a slip-knot bracelet with a metal charm featuring the
breast cancer ribbon centred in a heart. North America's largest specialty
footwear retailer is, once again, selling a limited-edition, must-have breast
cancer awareness item for just $3 Cdn in all its stores -- enabling everyone
to support the cause.
    "As in years past, Payless is really making $3 count this October," said
Matt Rubel, chief executive officer and president for Payless. "We are on a
mission to democratize fashion and design in the footwear and accessory
category and our breast cancer awareness item is no exception. Our slip-knot
bracelet is a must-have item of the season, and with its low price point and
availability chain-wide, it is an affordable, easy and stylish way for women
across Canada to show their support and contribute to this important cause."
    This is Payless' fourth annual Taking Steps to Fight Breast Cancer
program to benefit breast cancer research and awareness programs. Over the
past three years, Payless and its customers have raised more than $1.5 million
in North America for breast cancer awareness. Payless will direct 100 per cent
of the net profits from the bracelet sales in Canada to the Canadian Breast
Cancer Foundation, with a minimum guaranteed contribution of $30,000.
    To buy the $3 Payless slip-knot bracelet, consumers can go to Payless
stores across the country beginning Sept. 27. This is a limited-edition item
and available only while supplies last.

    Breast cancer is the most common cancer among Canadian women. In 2007, an
estimated 22,300 women will be diagnosed with breast cancer and 5,300 will die
of it. An estimated 170 men will be diagnosed with breast cancer and 50 will
die of it.(*) For more information on breast health or breast cancer, contact
the Canadian Breast Cancer Foundation at 1-800-387-9816 or visit www.cbcf.org.

    About Payless

    Payless ShoeSource, Inc., the largest specialty family footwear retailer
in the Western Hemisphere, is dedicated to democratizing fashion and design in
footwear and accessories to inspire fun fashion possibilities for the family.
As of the end of the second quarter 2007, Payless operated about 4,500 stores.
    Payless is a business unit of Collective Brands, Inc. (NYSE:   PSS), the
consumer-centric global footwear, accessories and lifestyle brand company,
reaching customers through multiple price points and selling channels.
Collective Brands, Inc. is the holding company of Payless ShoeSource, Stride
Rite and Collective Licensing International. Information about, and links for
shopping on, each of the Collective Brands units can be found at
http://www.collectivebrands.com

    About the Canadian Breast Cancer Foundation

    As the leading volunteer-based organization dedicated to creating a
future without breast cancer, the Canadian Breast Cancer Foundation works
collaboratively to fund, support and advocate for innovative breast cancer
research; meaningful education and awareness programs; early diagnosis and
effective treatment; and a positive quality of life for those living with
breast cancer. Addressing the needs of Canadians from coast to coast, the
Foundation has regional offices in British Columbia/Yukon Territory,
Prairies/NWT, Ontario, the Atlantic and a national office located in Toronto.

    Editor's Note: For product samples and production-quality images
    please contact Laura Cropper at 416.486.7223 or lcropper@gcigroup.com.

    Net profit shall be calculated as gross sales ($3.00 Cnd/bracelet) less
    cost of the bracelet ($.90 US/bracelet), including the cost of unsold
    bracelets.

    (*) Canadian Cancer Society/National Cancer Institute of Canada: Canadian
    Cancer Statistics 2007, Toronto, Canada.





For further information:

For further information: Media: Laura Cropper, (416) 486-7223 or
lcropper@gcigroup.com

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PAYLESS SHOESOURCE, INC.

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