This November The Royal rolls out the red carpet and welcomes the country to the city



    
    - From wine and cheese and tops and tails to horse and rider and beef and
    dairy, The Royal has something for everyone -
    

    TORONTO, Oct. 8 /CNW/ - This November, The Royal Agricultural Winter Fair
will roll into town, and roll out the red carpet to thousands of livestock,
the biggest, giant vegetables you've ever seen, hundreds of farmers and
competitors, and over a dozen Olympic equestrian riders, including Canada's
individual gold medallist Eric Lamaze and his incredible mount Hickstead, as
well as Canada's silver medal show jumping team members Ian Millar, Jill
Henselwood and Mac Cone. The Royal Agricultural Winter Fair runs Friday,
November 7 to Sunday, November 16, 2008.
    The Royal Agricultural Winter Fair is an experiential event that takes
place in Toronto every November at Exhibition Place. The Royal is the largest
combined indoor agricultural show and equestrian competition in the world,
showcasing Canada's best in agricultural products, technologies and
competition.
    "Simply put, The Royal Agricultural Winter Fair is one of the best events
in the country. While our livestock competitions are truly amazing, The Royal
has so much more to see and do including equestrian events and wine
competitions, and showcases some of Canada's best agri-food innovations," said
Bill Duron, chief executive officer, The Royal Agricultural Winter Fair. "The
Royal is a one-of-a-kind event where adults and children alike can learn about
food and where it comes from, as well as the environment in which it grows,
and how to best preserve it."
    Now in its 86th year, The Royal has educated and delighted millions of
Canadians on all aspects of agriculture; however, research shows that The
Royal still has some work to do. Survey results indicate that a whopping 20
per cent of Canadians don't know the difference between a sheep and a lamb.
The top three incorrect responses included: 'sheep is a group of lamb', 'sheep
have wool, but once sheered, the animal is a lamb', and 'sheep are male, lamb
are female'. The correct answer, of course, is that sheep are adults; lambs
are young.
    Lasting 10 days, The Royal could not come at a better time, as the survey
showed that more than half of all Canadians (54%) feel that November is the
dreariest of the fall months. Further, one third (34%) of Canadians are
looking for entertaining and affordable activities in November. With a variety
of special shows and feature areas at The Royal, including The Royal Horse
Show, IAMS SuperDogs shows and education and agri-food innovation, guests will
surely be impressed. This November, stick it to November. Come to The Royal to
beat those November blahs.

    
    HIGHLIGHTS OF THE ROYAL AGRICULTURAL WINTER FAIR

    The Royal Horse Show
    

    The most prestigious and important indoor equestrian event in North
America, The Royal Horse Show continues to captivate audiences 86 years after
its inception. This year's show is no doubt going to dazzle audiences like
never before with the presence of world famous riders, competing in all three
of the Olympic disciplines: Show Jumping, Dressage and The Royal's own Indoor
Eventing. Canada's individual gold medallist Eric Lamaze and Hickstead will
once again pair up - this time on Royal soil - to compete alongside their
silver medal show jumping team members including Ian Millar, Jill Henselwood
and Mac Cone.
    Adding fuel to the competitive fire will be several members of the U.S.
gold medal show jumping team, as well as riders from Europe who will be
competing at The Royal in an effort to take back championship titles that, no
doubt, they believe are their birthright.
    More than 55,000 spectators are expected at this year's ticketed events.
Staged at the impressive Ricoh Coliseum, these performances will showcase the
best in equestrian sport; combining the thrill of competition with family
entertainment in a package not found anywhere else.
    As one of the hottest shows, The International Show Jumping Competition
brings together up to 23 of the world's best show jumpers, including eight top
Canadians. The horse and rider teams will compete for over $350,000 in prize
money and the prestigious "Leading Rider" titles, working to clear jumps up to
an impressive 1.6 metres high.

    The IAMS SuperDogs Show

    The stars of the show Tad, Treasure, Slider, Sprint and Pot Roast, plus
40 other canines bow-WOW fair-goers with their antics and athletic feats.
Watch them race around, up and over obstacles; launch themselves over high
barriers; and even sing and dance; working as a team to put on a stellar
performance.

    Agri-Food Innovation at The Royal

    Agri-Food Innovation is dedicated to educating visitors about the
importance of the agri-food sector and how it impacts the everyday lives of
Canadians through five essential components: healthy living, renewable energy,
environmental stewardship, agriculturally based bio-products, as well as safe
and locally produced food.

    Education at The Royal

    As over 25,000 students visit each year, The Royal continues to be a
popular group excursion for students of all ages - from cities and rural areas
throughout the province. For many city kids, this is the first chance to see
agriculture up close. School children who think milk comes from the grocery
store are exposed to the behind-the-scenes development of milk by seeing that
it in fact comes from a cow!

    
    FOR ADDITIONAL FEATURES AND EVENTS TAKING PLACE AT THE ROYAL, PLEASE
    VISIT www.royalfair.org.
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    TO OBTAIN A MEDIA PASS FOR THE ROYAL, PLEASE FILL OUT A MEDIA
    ACCREDITATION FORM AT www.royalfair.org/media.php
    -------------------------------------------------------------

    The Royal Agricultural Winter Fair Details

    Where:   The Ricoh Coliseum, The Direct Energy Centre, Exhibition Place
             100 Princes' Boulevard, Toronto, Ontario M6K 3C3

    When:    Friday, November 7 - Sunday, November 16, 2008

             Friday, November 7 & Saturday, November 8 9:00 a.m. to 9:00 p.m.
             Sunday, November 9 9:00 a.m. to 8:00 p.m.
             Monday, November 10 to Saturday, November 15 9:00 a.m. to
              9:00 p.m.
             Sunday, November 16 9:00 a.m. to 6:00 p.m.

    Horse Show tickets and schedule. All horse show tickets include full
General Admission to all areas of the Fair. Tickets can be purchased through
www.royalfair.org, www.ticketmaster.ca, any Ticketmaster box office, the Ricoh
Coliseum, or by calling Ticketmaster at 416-872-7777. For the horse show
schedule, visit www.royalfair.org. Single Seat (adult, senior, child, youth)
$36 to $70(*)

    (*) Royal Horse Show ticket prices depend on date and seat location.
    Subscription tickets are also available.

    General Admission:
    ------------------
    Adult                                            $18
    Senior (60+)                                     $14
    Student/Youth (5-17)                             $14
    Children 4 and under                            FREE
    Family Pass (2 adults, 2 youth/child)            $40
    Family Pass (1 adult, 2 youth/child)             $37
    Extra Family Member with Family Pass Ticket      $14
    

    Survey Methodology

    Angus Reid Strategies conducted the online survey among a representative
sample of 1,000 adult Canadians, on Thursday, October 2, 2008. Results are
based on two-sided tests with significance level 0.05.





For further information:

For further information: or to schedule an interview please contact:
Tiffany Fisher/Priya Sen, Whetstone Communications Inc., Tel: (416) 595-9776,
Email: tiffany@whetstonepr.com, priya@whetstonepr.com

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The Royal Agricultural Winter Fair

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