Thirsty for AIR MILES(R) reward miles?



    Canadian Springs joins the AIR MILES(R) Reward Program as a Sponsor

    TORONTO, April 9 /CNW/ - There is good news for Canadians thirsty for AIR
MILES reward miles. Canadian Springs, the nation's leading provider of bottled
water, has joined the AIR MILES Reward Program as a Sponsor.
    "This is a healthy relationship in more ways than one," said Peter
Jurisic, vice president, Canadian Springs. "Canadians recognize both the value
of drinking pure bottled water delivered to the home or office and collecting
AIR MILES reward miles." Effective today, AIR MILES Collectors will earn
100 reward miles on a 12 month home or office water delivery service
agreement, and 250 reward miles for a term of 24 months.
    "We are pleased to offer yet another way for Collectors to earn AIR MILES
reward miles on everyday purchases and add value to their hard-earned
dollars," said Caroline Papadatos, vice president, AIR MILES Reward Program.
    During the 1990s, Canadian demand for bottled water grew 300%(1).

    About Canadian Springs

    With almost 800 employees across Canada, 20 distribution centres and six
state-of-the-art bottling facilities, Canadian Springs is 100% owned and
operated by fellow Canadians. It is Canada's largest provider of fresh, pure
bottled water and has been servicing homes and offices across the country for
125 years.
    Canadian Springs offers home and office delivery of 18 litre bottled
water in eco-friendly, refillable bottles. The company's complete line of
products and services also includes coolers, cooler maintenance, filtration
systems and accessories.

    About the AIR MILES(R) Reward Program

    Founded in 1991 The AIR MILES(R) Reward Program is Canada's premier
coalition loyalty program. More than 9 million active Collector accounts,
representing approximately two-thirds of all Canadian households, actively
participate in the Program.
    The AIR MILES Reward Program allows Collectors to indulge in leisure,
entertainment, merchandise, travel and other lifestyle rewards quickly, simply
by doing their everyday shopping for products and services at AIR MILES
Sponsors. AIR MILES reward miles can be redeemed for more than 800 different
rewards, such as movie passes, family attractions, electronic merchandise,
sports and recreation, travel and more.
    Collectors can shop and collect AIR MILES reward miles at more than
100 brand-name Sponsors across the country, representing thousands of retail
and service locations nationally, including BMO Bank of Montreal, RONA, Shell,
SportChek (Sports Experts), The Shoe Company, American Express, A&P, Sobeys,
Safeway and IGA, and airmilesshops.ca. The AIR MILES Reward Program's website
is airmiles.ca.

    (1) Source: www.canadiansprings.com





For further information:

For further information: Donna Gernhaelder, Canadian Springs, Tel: (905)
755-9751; Corporate Affairs, AIR MILES Reward Program, Tel: (416) 228-6614


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