Things Get 'Steamy' As World's Largest Tea Bag Is Revealed At Yonge-Dundas Square



    Toronto's Most Outlandish Tea Party celebrates all things tea, from
    "tea-off" to tea leaf readings

    TORONTO, Dec. 14 /CNW/ - It's a tea party not even Lewis Carroll could
envision: an enormous teabag, a drowsy teddy bear, mini golf and a
fortune-telling tea leaf reader, all set against the wintry backdrop of
Yonge-Dundas Square. It's Toronto's Most Outlandish Tea Party and it's being
held on what is expected to be the busiest shopping day of the year, giving
weary shoppers a bit of over-the-top, warming, outdoor fun.

    
    What:      Toronto's Most Outlandish Tea Party and Guinness World Records
               record-breaking attempt

    Who:       Celestial Seasonings

    When:      Saturday, December 15, 2007
               11 am - 2 pm

    Where:     Yonge-Dundas Square,
               Corner of Yonge Street and Dundas Street, Toronto

    Photo Op:  Measuring 12 feet x 12 feet, the World's Largest Tea Bag is a
               highlight of this wintertime outdoor tea party. Guests warm up
               with steaming cups of hot tea, see the future in tea leaf
               readings and "tea off" at mini golf to win prizes. Costumed
               characters entertain the crowd while Celestial Seasonings' tea
               blendmaster reveals secrets of the tea trade through tales of
               worldwide travels in search of tea.
    

    As guests warm up with steaming cups of complimentary Celestial
Seasonings tea, they can see their future in tea leaves at the tea leaf
reading station or try their hand at the "Tea-Off", where a hole-in-one nets
cool tea prizes. The guest of honour will be the World's Largest Tea Bag.
Taller than a pickup truck, this 12 foot x 12 foot stunner will mark a new
world record for biggest tea bag. Celestial Seasonings' senior blendmaster,
Charlie Baden, will regale guests with secrets of the global tea trade, from
plant to cup. The famous Sleepytime Tea bear will be at the party with a
friend from the fantastical world created on Celestial Seasonings' iconic
packaging. The Tea Association will be on hand to discuss the role tea plays
in maintaining good health, and donations to the Heart and Stroke Foundation
are encouraged.

    About Celestial Seasonings
    --------------------------
    Celestial Seasonings, of The Hain Celestial Group, creates delicious,
all-natural specialty teas that offer a variety of extraordinary tea-drinking
experiences. Each of the more than 60 flavours is expertly crafted using only
the highest quality 100 percent natural herbs, teas, spices and fruits to
produce fresh, delicious tea. For nearly 40 years, Celestial Seasonings has
blended unique and healthful herbal, green, white, black, red, organic, chai
and wellness teas, each adorned with beautiful imagery and inspiring words and
designed to delight your palate, nourish your body and feed your mind and
spirit. For more information, visit www.celestialseasonings.ca.




For further information:

For further information: Media Contacts: Chantal Richard/Tamara Colodny,
The Idea Workshop Limited, P: (416) 504-3977 ext. 23/25, C: (416) 697-5451,
chantal@theideaworkshop.com/tamara@theideaworkshop.com

Organization Profile

CELESTIAL SEASONINGS

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