There's no debate - AIR MILES(R) Collectors get rewards faster with a BMO debit card



    TORONTO, June 16 /CNW/ - Since the launch of Canada's first and only
debit card program that rewards consumers with AIR MILES reward miles last
June, AIR MILES Collectors have been getting more mileage out of their
everyday banking with BMO.
    Prior to the launch of BMO's comprehensive debit card program, the
average AIR MILES Collector could earn approximately 900 reward miles a year
simply by doing their everyday shopping at AIR MILES Sponsors. When the same
Collector uses a BMO debit card to make their monthly purchases, the earning
potential increases by more than 30 per cent.
    Plus, as many savvy Collectors have discovered, you now have the
opportunity to double your earning potential when you combine the new Debit
Program with a Mosaik MasterCard and additional BMO Bank of Montreal products.
    "The BMO debit offer provides AIR MILES Collectors a unique way to earn
reward miles and reach their desired reward sooner," says Neil Everett, Senior
Vice President, AIR MILES Reward Program. "The statistics prove Collectors are
rewarded for their loyalty. Banking with BMO makes collecting reward miles
easier and faster."
    Since introducing the debit program in June 2007, the number of
Collectors who are now eligible to earn AIR MILES on their debit purchases has
grown by 28 per cent.
    "Everyday, AIR MILES Collectors are discovering the benefits of banking
with BMO," says Lynne Kilpatrick, Senior Vice-President, Personal Banking, BMO
Bank of Montreal. "The program resonates with Collectors because the value is
clear - when you make your purchases with a BMO debit card or BMO Mosaik
MasterCard with AIR MILES you're always collecting."
    Reward miles collected through BMO debit transactions are combined with
those accumulated through Mosaik MasterCard purchases, providing Canadians
more ways to add up reward miles. In addition, BMO provides bonus reward miles
for customers with multiple banking products and services, creating the
easiest way to collect more reward miles and redeem them faster.
    The additional reward miles help Collectors achieve their dream rewards
quicker. Whether it's a flat-screen TV, dream vacation or iPod, Collectors
with a BMO debit card have the potential to get there faster, without changing
their purchasing habits.
    Since the launch of the BMO debit offer, AIR MILES Collectors have earned
enough reward miles with their debit card purchases to redeem for:

    
    -   More than 12,500 Panasonic Viera 42-inch HDTV Plasma TVs;
    -   More than 40,000 Broil King Signet 50,000 BTUs BBQs;
    -   More than 43,000 trips for two to Orlando, Florida from Toronto;
    -   More than 60,000 8GB iPod Touches.
    

    About The AIR MILES Reward Program

    The AIR MILES Reward Program is North America's premier coalition loyalty
program, with more than 9 million active Collector accounts, representing
approximately two-thirds of Canadian households, collecting AIR MILES reward
miles with the recognizable blue card.




For further information:

For further information: or to arrange an interview, please contact: AIR
MILES Corporate Affairs, (416) 552-2346, mediaoffice@loyalty.com


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