thePlatform Teams Up With Corus Entertainment for Broadband Video



    
    Canadian media company chooses thePlatform for comprehensive online video
    management and syndication across the Web
    

    SEATTLE, Feb. 13 /CNW/ -- thePlatform, the leading broadband video
management and publishing company, today announced an agreement with Corus
Entertainment to deliver broadband video through a number of Corus'
entertainment portals.  Corus is a leading Canadian-based media and
entertainment company with various holdings in specialty television.  With
this deal, thePlatform provides broadband video management support for
TreehouseTV (http://treehousetv.com), Canada's only national TV network for
preschoolers; YTV (http://ytv.com), Canada's leading youth network; and
WNetwork (http://www.wnetwork.com), the number one specialty network for
women.
    In addition to managing Corus' online video across their branded websites
and aggregating content from outside providers, thePlatform is syndicating
Corus' original programming to other destination sites.  Also, Corus is using
thePlatform's mpsPresent Player Development Kit to develop and deploy custom
Flash-based players across each of their entertainment portals.  Clips and
full-length programs of popular Corus video are now generating more than 4
million views per month through thePlatform system.
    "Corus continues to innovate and develop its online destinations, and has
now deployed a number of successful online video destinations," said Marty
Roberts, Vice President of Marketing, thePlatform.  "We're pleased that by
using thePlatform, they are able to easily manage, syndicate and monetize
their online assets."
    In addition to Corus, thePlatform currently provides online video
publishing and management for a host of well known consumer brands including:
BBC, CNBC, CBS's College Sports TV, Comcast, Gannett, Helio, HIT
Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon
Wireless, Vongo, and numerous others.
    thePlatform's system manages the entire logistics process behind the
publication of broadband video from the content owner to the consumer.  Media
companies and video sites rely on thePlatform's services to manage their
media, generate revenue from their content, syndicate media to outlets and
create unique broadband video players.  Hundreds of professional media
companies use thePlatform for their online and mobile video needs, handling
billions of videos requested by consumers every year.
    Media companies interested in publishing or syndicating their video
across the web and mobile phones should visit http://www.thePlatform.com.
    
    About thePlatform:
    
    thePlatform(TM), a subsidiary of Comcast, is the leading broadband video
management and publishing company.  Media companies and video sites rely on
thePlatform's services to manage their media, generate revenue from their
content, syndicate media to outlets, and create unique broadband video
players.  Hundreds of media companies use thePlatform to manage billions of
videos every year.  Customers include BBC, CNBC, CBS's College Sports TV,
Comcast, Corus Entertainment, Gannett, Helio, HIT Entertainment, PBS KIDS
Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and
numerous others.
    
    About Corus Entertainment Inc.
    
    Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio with
additional assets in pay television, advertising and digital audio services,
television broadcasting, children's book publishing and children's animation.
The company's multimedia entertainment brands include YTV, Treehouse, W
Network, Movie Central, Nelvana, Kids Can Press and radio stations including
CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences
for its audiences across multiple platforms. A publicly traded company, Corus
is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience
Corus on the web at http://www.corusent.com.




For further information:

For further information: Troy Edwards, troy@jlmpartners.com, or Stacy 
Oaksmith, stacy@jlmpartners.com, both of JLM Partners, +1-206-381-3600, for 
thePlatform Web Site: http://www.thePlatform.com                 
http://www.corusent.com


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