Australian chef Jason Roberts helps whip up simplicity with (yellow tail)
for busy Canadians
TORONTO, June 26 /CNW/ - (yellow tail) wines announced today it is
leading the charge toward a new trend in wine pairings with the launch of its
FesTiVal campaign throughout Canada.
Designed to help busy Canadians celebrate every day life, the FesTiVal
takes a new twist on traditional wine pairings through a combination of simple
food, great wines and your favourite movie.
Together with Australian celebrity chef, cookbook author and TV
personality Jason Roberts, (yellow tail) is thinking outside the dinner table
and looking at the place where so many Canadians enjoy a quick bite - at home,
with a movie in front of the TV. To do this, Jason Roberts and (yellow tail)
have worked together to develop a series of delicious-but-simple recipes that
can be enjoyed with whichever your preference of (yellow tail) wine.
"Jason's pairings are a great complement to the (yellow tail) FesTiVal
promotion that we're bringing both in store and to events across Canada," says
Adrienne Renton, brand manager, Casella Wines. "The (yellow tail) FesTiVal
campaign carries the spirit of (yellow tail) by putting a new twist on
pairings and focuses on bringing together easy, accessible elements in a fun,
relaxed festival setting."
Pairing with the Small Screen
(yellow tail) has developed a series of pairing suggestions for some
classic favourite movies giving Canadians some great options to create quick,
delicious dinners with easy ingredients and, most importantly, suggestions for
enjoying these dinners with their favourite (yellow tail) wine and movie.
According to Jason Roberts, Australian chef, TV host and author, "The
recipes and pairings we've created offer a simple, uncomplicated way for
Canadians to enjoy their wine in those everyday moments - and empower people
to try out their own pairings at the same time."
"From Monday to Friday, romantic comedy to action flick, these pairings
offer a new way to approach wine. If you're in the mood for a classic Hugh
Grant comedy, the smooth (yellow tail) Chardonnay goes perfectly with the
witty banter of Four Weddings and a Funeral. Or why not watch the ultimate
Russell Crowe classic, Master and Commander, with your deep bodied (yellow
Taking FesTiVal to the Streets
Launching in Ontario this summer, the (yellow tail) FesTiVal embraces the
theme of celebrating the everyday. The campaign, rolling out nationally
throughout the year, includes a national in-store sweepstakes promotion and a
series of outdoor vignettes, which capture common 'everyday moments' of life.
The (yellow tail) FesTiVal Ontario vignettes will be visiting high-traffic
locations in the Toronto and Ottawa areas this summer. They will also be
touring to British Columbia and Quebec this fall.
To learn more about The FesTiVal and (yellow tail)'s range of wines visit
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: about (yellow tail) wines or photography,
please contact Carly Suppa, Hill & Knowlton Canada, Tel: (416) 413-4635,
firstname.lastname@example.org; Erica Faltous, Hill & Knowlton Canada, Tel:
(416) 413-4695, email@example.com