The Year's Hottest New Super Hero Blasts Off in a Thrill-Packed DVD and Spectacular Blu-ray Presentation: IRON MAN



    
    $315 Million Box Office Smash Debuts September 30, 2008 in Ultimate
Edition
    Two-Disc Sets Exploding with Hours of Behind-the-Scenes Bonus Features,
    Deleted Scenes, Robert Downey Jr.'s Screen Test and Much, Much More

    
    HOLLYWOOD, Calif., Aug. 8 /CNW/ -- Delivering non-stop action and
excitement from a Super Hero who boasts not only unique powers, but also
irresistible charm, penetrating intelligence and a wry wit, Marvel Studios and
Paramount Pictures' worldwide box office sensation IRON MAN soars onto DVD and
Blu-ray on September 30, 2008.  Kicking off the fourth quarter, Paramount Home
Entertainment presents spectacular Ultimate Edition two-disc sets on both DVD
and Blu-ray, as well as in a single-disc DVD.  IRON MAN thrilled both critics
and audiences around the world with its captivating story and stunning visual
effects.  Called "spectacular" (Rolling Stone) and "a thrill-a-minute
blockbuster" ("Reel Talk"), the film features an all-star cast including
Academy Award(R) nominees Robert Downey Jr. (Zodiac, Chaplin), Jeff Bridges
(The Contender) and Terrence Howard (Hustle & Flow) and Oscar(R) winner
Gwyneth Paltrow (Shakespeare In Love) and was directed by Jon Favreau (Elf).
    
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080808/LAF017)
    
    Earning over $315 million in the domestic box office to date, IRON MAN
lifts off with high-speed, high-flying action when jet-setting industrialist
Tony Stark survives an unexpected attack in enemy territory and escapes by
building a high-tech robotic suit of armor.  When he uncovers a nefarious plot
with global implications, he dons his powerful armor and vows to protect the
world as Iron Man.  Straight from the pages of the legendary comic book, IRON
MAN is a hero who is built -- not born -- to be unlike any other!
    The IRON MAN Ultimate Edition two-disc sets are super-charged with hours
of explosive bonus features that take viewers inside the suit of self-made
Super Hero Tony Stark and his invincible alter ego.  The sets offer the
ultimate IRON MAN experience with extensive explorations of the origins of the
character in a six-part featurette, as well as a seven-part in-depth look at
the making of the film, a revealing documentary on the stellar visual effects,
Robert Downey Jr.'s original screen test, deleted and extended scenes, a photo
gallery of concept art and behind-the-scenes images on the set and more.
    
    DVD:
    
    The IRON MAN Ultimate Edition two-DVD set is presented in widescreen
enhanced for 16:9 televisions with Dolby Digital English 5.1 Surround, French
5.1 Surround and Spanish 5.1 Surround with English, French and Spanish
subtitles.  Total runtime is 125 minutes.  Bonus features include:

    
    Disc 1:
    -- Feature film
    -- Deleted/Extended Scenes
    

    
    Disc 2:
    -- I Am Iron Man
      -- The Journey Begins
      -- The Suit that makes the Iron Man
      -- The Walk of Destruction
      -- Grounded In Reality
      -- Beneath the Armor
      -- It's All in the Details
      -- A Good Story, Well Told
    -- The Invincible Iron Man
      -- Origins
      -- Friends & Foes
      -- The Definitive Iron Man
      -- Demon in a Bottle
      -- Extremis and Beyond
      -- Ultimate Iron Man
    -- Wired: The Visual Effects of Iron Man
    -- Robert Downey Jr. Screen Test
    -- The Actor's Process (scene rehearsal with cast)
    -- The Onion "Wildly Popular Iron Man Trailer to be Adapted into
       Full Length Film"
    -- Image Galleries
    Soaring Hi-Def Features on Blu-ray:
    
    One of the most anticipated releases of the year, the IRON MAN Blu-ray
presentation offers even more exclusive content for an incredible
entertainment experience including a "Hall of Armor" that allows fans to enter
the Stark database to zoom in on any of the three Iron Man suits -- or Iron
Monger.  They can then activate the digital 3-D schematics to check out every
weapon and the full high-definition renders let users fly around each suit to
explore each of the armors in comprehensive detail.
    The "Iron Man IQ" is a user-friendly web application that lets users
create and share new multiple choice quizzes based on clips from the film.
Fans can also download other users' challenges via BD-Live.
    The IRON MAN Ultimate Edition two-disc Blu-ray is presented in 1080p High
Definition with English 5.1 Dolby True HD, French 5.1 Dolby Digital and
Spanish 5.1 Dolby Digital and English, English SDH, French, Spanish and
Brazilian Portuguese subtitles.  Bonus features include:

    
    Disc 1:
    -- Hall of Armor
    -- The Invincible Iron Man (HD)
      -- Origins
      -- Friends & Foes
      -- The Definitive Iron Man
      -- Demon in a Bottle
      -- Extremis and Beyond
      -- Ultimate Iron Man
    -- Deleted/Extended Scenes (HD)
    -- BD Live:
      -- Iron Man IQ
    

    
    Disc 2:
    -- I Am Iron Man (HD)
      -- The Journey Begins
      -- The Suit that makes the Iron Man
      -- The Walk of Destruction
      -- Grounded In Reality
      -- Beneath the Armor
      -- It's All in the Details
      -- A Good Story, Well Told
    -- Wired: The Visual Effects of Iron Man (HD)
    -- Robert Downey Jr. Screen Test (HD)
    -- The Actor's Process (scene rehearsal with cast) (HD)
    -- The Onion "Wildly Popular Iron Man Trailer to be Adapted into
       Full Length Film" (HD)
    -- Theatrical Trailers (HD)
    -- Image Galleries
    Single-disc DVD
    
    The IRON MAN single-disc DVD is presented in widescreen enhanced for 16:9
televisions with Dolby Digital English 5.1 Surround, French 5.1 Surround and
Spanish 5.1 Surround with English, French and Spanish subtitles.  Bonus
features include the deleted and extended scenes.
    
    Marketing Support:
    
    Paramount Home Entertainment will support the debut of IRON MAN with a
comprehensive campaign designed to reach a wide range of consumers.  The
multi-million dollar blitz will include television, print, radio and online
advertising, as well as an array of viral promotions to generate consumer
excitement and anticipation leading up to the release.  Innovative and
engaging displays will be deployed across retail outlets to create an event
atmosphere at street and extend the excitement into the holiday season.
Additionally, promotional partners including Southwest Airlines, Kragen Auto
Parts and Perdue will further extend the IRON MAN message to millions of
consumers across diverse retail locations.
    
    About Marvel
    
    With a library of over 5,000 characters built over more than sixty years
of comic book publishing, Marvel Entertainment, Inc. is one of the world's
most prominent character-based entertainment companies. Marvel utilizes its
character franchises in licensing, entertainment (via Marvel Studios and
Marvel Animation) and publishing (via Marvel Comics), with emphasis on feature
films, television, DVD, consumer products, video games, action figures, role-
playing toys and promotions. Marvel's strategy is to leverage its franchises
in a growing array of opportunities around the world. For more information
visit http://www.marvel.com.
    
    About Paramount Home Entertainment
    
    Paramount Home Entertainment (PHE) is part of Paramount Pictures
Corporation (PPC), a global producer and distributor of filmed entertainment.
PPC is a unit of Viacom (NYSE:   VIA, VIA.B), a leading content company with
prominent and respected film, television and digital entertainment brands. PHE
is responsible for the worldwide sales, marketing and distribution of home
entertainment products on behalf of various parties including: Paramount
Pictures, DreamWorks Studios, Paramount Vantage, Paramount Classics,
Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home
entertainment fulfillment services for DreamWorks Animation Home
Entertainment.
    
    For artwork please visit: phepromo.com
    

    
    IRON MAN
    Street date:      September 30, 2008
    Runtime:          125 minutes
    U.S. Rating:      PG-13 for some intense sequences of sci-fi action and
                      violence and brief suggestive content
    Canadian Rating:  PG for violence

    




For further information:

For further information: Brenda Ciccone of Paramount Home Entertainment,
+1-323-956-8091, brenda_ciccone@paramount.com Web Site:
http://www.phepromo.com                 http://www.marvel.com

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