The year's biggest comedy premieres on DVD and HD DVD Tuesday, November 13th



    
                                DreamWorks
                             Shrek the Third
    

    The Year's Biggest Animated Film Gets Even Bigger with New Ogre-Sized
    Bonus Features and Shrek-tacular Prizes

    HOLLYWOOD, CA, Sept. 27 /CNW/ - Hear ye! Hear ye! Prepare for king-sized
laughs as DreamWorks Animation's newest adventure in the largest theatrical
animated franchise ever gets the royal treatment on DVD and HD DVD on Tuesday,
November 13th. "The best Shrek yet" (Pat Collins, WWOR-TV), Shrek the Third
has earned over $785 million in worldwide box office and secured a spot as the
largest domestic animated film opening and the third-largest debut in cinema
history. Shrek the Third chronicles the continued adventures of Shrek, Fiona,
Donkey and Puss in Boots from Shrek(*) and Shrek 2 with new characters including
a magical, misguided Merlin, an awkward Arthur, a powerful posse of Princesses
and a bundle of unexpected arrivals. As the all-star cast and characters you
love return for another all-new royal adventure, the biggest comedy of the
year becomes the must-have home entertainment event of the holidays.

    The Shrek the Third DVD and HD DVD presentations are ogre-loaded with
bonus material, giving viewers the chance to join the whole Shrek family for
hours of entertainment and activities. Everyone with two legs (or four) can
master the "Donkey Dance" with the help of Donkey's wildly entertaining
step-by-step instructions. In "Shrek's Guide to Parenthood" viewers receive
wise and wacky parental advice from Donkey, Puss in Boots, Pinocchio and
Gingy. In addition to cast profiles, "Lost Scenes," "Big Green Goofs" and much
more, Shrek and Donkey provide "How to Be Green" environmental tips for kids.
The DVD includes a wealth of exciting DVD-ROM features, such as "Shrek
Shmash-Ups," which allow aspiring filmmakers of all ages to choose and mix
scenes from all three Shrek films and put them to music, as well as many more 
Shrek-tivties including printables, games and more.

    The HD DVD includes a number of interactive and web-enabled features.
"The Animators' Corner" is an all-new, interactive, picture-in-picture
experience featuring storyboards relevant to the scenes on screen, plus
branching to the "Lost Scenes;" "The World of Shrek" is a movie guide that
provides biographies of key characters and the actors who voice them; "My
Menus" are customizable character-themed menus; "Shrek's Trivia Track"
features pop-up fun facts; and "Donkey's Digital Coloring Book" is an
interactive coloring book that allows viewers to digitally paint their
favorite scenes.

    "Get Shreked!" Instant Win Game

    Every customer who purchases a specially-marked Shrek the Third DVD and
properly redeems a game piece will win a prize, revealed by peeling off a
sticker on the package. Five grand-prize winners will receive a "HP Digital
Home Makeover" worth $3,500, which includes a HP 42-inch MediaSmart LCD HDTV,
HP Pavilion Slimline PC, HP 22-inch widescreen flat-panel monitor, HP 300GB
Personal Media Drive, HP Photosmart Home Photo Center and HP Photosmart
Digital Camera. Additional prizes include HP Pavilion Entertainment Notebook
PCs, Xbox 360 game consoles with HD DVD players and LG Mint Chocolate Phones
with $250 that can be used towards the purchase of wireless phone services.
All other customers will win either 25 Snapfish photo prints or a Snapfish
personalized photo sticker sheet. (1) See additional instant win game
disclosures below.

    DreamWorks' SHREK(R) Debuts at 81st Annual Macy's Thanksgiving Day
    -------------------------------------------------------------------
    Parade(R)
    ----------
    This Thanksgiving, DreamWorks Animation's giant ogre flies in from Far
Far Away and takes over Manhattan as Shrek(R) makes his grand debut, flying
high in the 81st Annual Macy's Thanksgiving Day Parade(R) on Thursday,
November 22nd. Beginning at 9:00 a.m. ET, fans can watch as Shrek flies down
the streets of New York City for the first time, delighting over 3.5 million
spectators and more than 50 million television viewers nationwide. Shrek marks
the start of the holiday season at the Parade and serves as Macy's Official
2007 Holiday Ambassador. An exclusive Shrek holiday plush toy will be
available beginning November 1st at all Macy's stores nationwide and on
macys.com. Fans can purchase the plush Shrek for $14.95 with any purchase of
$35 or more.

    DreamWorks' SHREK THE THIRD DVD & HD DVD
    -----------------------------------------
    The Shrek the Third DVD and HD DVD presentations offer not only a
fantastically entertaining movie but also a swamp full of bonus content for
fans of all ages:

    
    -   Shrek's Guide to Parenthood - Donkey, Puss in Boots, Pinocchio and
        Gingy offer their priceless parenting tips for Shrek & Fiona!
    -   Meet the Cast & Behind-the-Scenes featurette
    -   Lost Scenes
    -   Tech of Shrek
    -   Hilarious Donkey Dance music video
    -   Big Green Goofs
    -   DreamWorks Animation Video Jukebox
    -   DreamWorks Kids - This Way to Play - Fun and creative bonus features
        for kids, including:
        - Learn to Donkey Dance: You've seen his video, now Donkey teaches
           the moves
        - How to Be Green: Shrek and Donkey give kids fun and simple tips on
           how to be environmentally friendly every day (from conserving
           water and energy to building your very own worm farm)
        - Merlin's Magic Crystal Ball: Let Merlin answer all of your deepest
           questions

    DVD Feature:
    -   Worcestershire Academy Yearbook - Take an interactive flip through
        Artie's yearbook, where you can meet 30 of his classmates and hear
        sound bites of yearbook quotes and dedications

    DVD-ROM Features:
    -   Shrek Shmash-Ups: Shrek's take on popular "mash-up" technology. Mix
        scenes from all three Shrek movies with music and more to create your
        own short film!
    -   Royal Tournament Games: Captain Shrek's High Seas Adventure, Shrek's
        Eyeball Dropper, Gingy's Dreamz and more games featuring your
        favorite characters
    -   Additional Shrek-tivities (including games, printables, weblinks and
        more)

    Exclusive HD DVD Features:

    -   The Animators' Corner: A feature-length picture-in-picture storyboard
        reel with a contextual branch to lost scenes
    -   My Menus: Customize your menus with themes based on your favorite
        character, choosing from Shrek, Donkey, Fiona, Puss in Boots and
        Gingy
    -   Web-Enabled Downloadable Features:
        - Shrek's Trivia Track: Discover hilarious trivia with pop-up facts
        Future Web-Enabled Downloadable Features:
        - The World of Shrek: A movie guide with bigraphies of talent and
           characters from the film
        - Donkey's Digital Coloring Book: Interactive feature allows you to
           digitally paint your favorite scenes
    

    DREAMWORKS' SHREK THE THIRD SYNOPSIS
    -------------------------------------
    Get ready for Thirds - the greatest fairy tale never told continues with
a brand new, hilarious comedy of royal proportions. When his frog-in-law
suddenly croaks, Shrek embarks on another whirlwind adventure with Donkey and
Puss in Boots to find the rightful heir to the throne. Everyone's favorite
cast of animated characters returns, along with a magical, misguided Merlin,
an awkward Arthur, a powerful posse of Princesses, and a bundle of unexpected
arrivals. Only Shrek can tell a tale where everyone lives happily ever
laughter!

    DREAMWORKS' SHREK THE THIRD CAST
    ---------------------------------
    Shrek the Third features a royal line-up of all-star talent, including
Mike Myers, Eddie Murphy, Cameron Diaz, Antonio Banderas, Rupert Everett,
Justin Timberlake, Julie Andrews, John Cleese, Eric Idle, Cheri Oteri, Amy
Poehler, Maya Rudolph, Amy Sedaris, John Krasinski and Ian McShane.

    About DreamWorks Animation SKG
    -------------------------------
    DreamWorks Animation SKG (NYSE:   DWA) is devoted to producing high-quality
family entertainment through the use of computer-generated (CG) animation.
Utilizing world-class creative talent and state-of-the-art technological
capabilities, the company is committed to making two computer-animated feature
films a year that appeal to a broad movie-going audience.

    About Shrek
    ------------
    DreamWorks Animation's most successful franchise to date, the Shrek
series began with the acquisition of William Steig's book in 1990, with the
original "Shrek" going on to win the Academy Award(R) for Best Animated
Feature in 2001. The sequel, "Shrek 2," proved even more popular than the
first, practically doubling the worldwide box office take of the original to
become the third highest-grossing film of all time. "Shrek the Third," the
latest installment, recently wrote box office history by scoring the biggest
opening weekend ever for an animated film and continues to perform in its
current global run.

    About Paramount Home Entertainment
    -----------------------------------
    Paramount Home Entertainment (PHE) is part of Paramount Pictures
Corporation (PPC), a global producer and distributor of filmed entertainment.
PPC is a unit of Viacom (NYSE:   VIA, VIA.B), a leading content company with
prominent and respected film, television and digital entertainment brands. PHE
is responsible for the worldwide sales, marketing and distribution of home
entertainment products on behalf of various parties including: Paramount
Pictures, DreamWorks Studios, Paramount Vantage, Paramount Classics,
Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home
entertainment fulfillment services for DreamWorks Animation Home
Entertainment.

    
                   For artwork please visit: phepromo.com
    

    (1) No purchase necessary to enter or win a prize in the Shrek The Third
Instant Win Game. Void where prohibited. A purchase will not increase your
chances of winning. FOR FREE GAME PIECE, while supplies last, or for governing
Official Rules, send handwritten SASE to: P.O. Box 78760, Los Angeles, CA
90016, postmarked by 3/31/08 & received not before 11/13/07 and no later than
4/7/08. One request per envelope. VT residents may omit return postage. Open
to legal residents of the 50 United States and D.C. Starts 11/13/07, ends
3/31/08 or whenever all game pieces are distributed, whichever occurs first.
Each official game piece will reveal one of the following prizes: 25 4X6-inch
Snapfish prints (10,400,000 available; ARV: $3.99 ea: 1 in 1.25 odds of
winning); Snapfish personalized photo sticker sheet (2,600,000 available; ARV:
$4.99 ea: 1 in 5 odds of winning); LG Chocolate Mint Phone + $250 (500
available; ARV: $549.99 ea: 1 in 26,001.26 odds of winning); Xbox 360 & HD DVD
Player (100 available; ARV: $529.98 ea: 1 in 130,006.3 odds of winning); HP
Pavilion Entertainment Notebook PC (25 available; ARV $999 ea: 1 in 520,025.2
odds of winning); and Shreked Out Room/HP Digital Makeover! (5 available; ARV:
$3500 ea: 1 in 2,600,126 odds of winning). Total ARV: $54,840,468. Snapfish
prizes require registration for an account and acceptance of Snapfish's terms
of use. If you are younger than 18 or a minor, have your parent or legal
guardian claim your prize. See Official Rules for full prize details. Winning
game pieces must be postmarked by 4/30/08 and received by 5/7/08; Snapfish
prizes are redeemable online until 7/31/08. Sponsor: Paramount Home
Entertainment, Inc., 5555 Melrose Ave., Hollywood, CA 90038.





For further information:

For further information: Aerial Communications Group (CANADA), Naomi
Strasser, naomi@aerialpr.com , (416) 787-6577; Paramount Home Entertainment,
Brenda Ciccone, brenda_ciccone@paramount.com, (323) 956-8091

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