The World's Most Exciting Sports Car Completes Trans-Canada Run



    AJAX, ON, Oct. 10 /CNW/ - Showcasing its stunning new R8 sports car, Audi
Canada launched an unprecedented cross-Canada introductory tour on Wednesday,
September 12th which concluded in Victoria, British Columbia yesterday. The
"Audi R8 Trans-Canada Performance Tour" offered select members of the Canadian
news media an opportunity to drive the sensational R8 in relay from St. John's
Newfoundland to Victoria, British Columbia.
    The all-new 2008 Audi R8 is a mid-engined sports car powered by a
4.2-Litre, 420-bhp, FSI V8 engine, offering quattro permanent all-wheel drive
and an aluminium space-frame body along with outstanding driving qualities and
Audi's acknowledged standards of perfection in quality and finish. With a base
price of $139,000 for the 6-speed manual version, the 2008 Audi R8 is
positioned very competitively considering its technological standards, road
performance, dramatic styling, high quality and its extensive standard
equipment levels.
    Departing from Cape Spear, Newfoundland (North America's easternmost
point on the Atlantic coast), nineteen members of the Canadian media drove the
R8 in relay segments heading west from the rocky, rugged island of
Newfoundland, through the lakes and forests of Nova Scotia and New Brunswick,
into the Eastern Townships of La Belle Province, up over the northern shores
of Lake Superior through the blur of the Canadian Shield, across the great
Canadian Prairies, then over the majestic Rocky Mountains and into the Fraser
River Valley of beautiful British Columbia for the final stretch on a ferry
boat across the Georgia Strait onto Vancouver Island and into the country's
westernmost provincial capital: Victoria, British Columbia on the Pacific
coast.
    Greeted by television cameras and members of the local media, the Tour
reached Victoria at noon (Pacific Daylight Time) on Tuesday, October 9th after
having covered 12,399-km in just 22 days.
    "We encountered zero problems with the vehicle which is commendable
considering the fact that it was probably subjected to years of abuse in just
four weeks," commented the R8 Trans-Canada Performance Tour Manager Garry
Sowerby.
    "The journey was a great look at Canada and a wonderful way to introduce
the Audi R8 to a wide swath of Canadians. It was impossible to stop anywhere
without drawing a crowd. It was like traveling with a rock star, Sowerby said
of the tour.
    Among the many journalist-driver quotes that were recorded about the R8
during the tour were comments such as: "A race car in street clothing"..."We
can't keep the smiles off our faces"...... "The keys are pried from my
hand"......"The car once again drew crowds of people"......"The gated
shifter's clicking is pure bliss," and "There aren't many cars that make me
want to have the police chase me down with helicopters, but this is one!"
    Due to high global demand for the R8, the number available for the
Canadian market is necessarily restricted. To permit the public to view this
incredible new super car, Audi Canada and it's retailers in St. John's,
Halifax, Moncton, Sherbrooke, Ottawa, Waterloo, Barrie, Winnipeg, Regina,
Edmonton, Calgary, Kelowna and Victoria invited their customers to special
events at their facilities when the R8 Tour arrived in their communities.
    To heighten the excitement and allow people to experience the
exhilaration and savour the adrenaline rush, the elation of Audi's luxury
performance cars, Audi Canada provided each participating retailer with
examples of the Audi S8, S6 and RS4 premium sports sedans in which they
conducted demonstration drives for their guests.
    "This unprecedented cross-country tour allowed us to share the exciting
new R8 and other rare performance Audis with Canadians from coast to coast
while, at the same time, getting our retailers involved in a national new
product launch event," said Douglas Clark, Audi Canada's Director of
Communications, Marketing and Public Relations. "It also further underscored
the sporty, progressive and sophisticated attributes of Audi products in a
unique and meaningful manner."

    Audi Canada
    -----------
    Audi's history in Canada dates to 1971, when the brand was first
introduced on the Canadian market. Today, a network of 37 Audi retailers
nationwide sell and service a range of premium vehicles that include the Audi
A3 sportback; the sporty A4 sedan, Avant and Cabriolet models; the high
performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports
sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance
SUV; the all-aluminum Audi A8; the V10-powered S6 and S8 performance sedans;
and the all-new 2008 TT Coupe and Roadster models and the unparalleled new
mid-engined R8 sports car.
    More information on all Audi models can be found at www.audi.ca

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Doug Clark, (905) 428-4893,
Douglas.clark@audi.com

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Audi Canada Inc.

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