The World's Most Erotic Lingerie Arrives in Canada



    Agent Provocateur Seduces Vancouver's Style Set at Saucy Launch Soirée

    VANCOUVER, Jan. 18 /CNW/ - Agent Provocateur - the sensual, stylish and
saucy lingerie purveyor - celebrated its arrival in Canada with an after dark
titillating soirée last night. Celebrated for its high-quality, designer
lingerie and playful accessories, matched with an unparalleled in-store
experience, Agent Provocateur recently opened its first retail store in Canada
at the heart of Vancouver's premiere shopping district, Alberni Street.
Locations in Toronto and Montreal are due to follow later this year.
    "We hope that Canadians will be seduced by Agent Provocateur's luxurious
lingerie and accessories," says Joseph Corré, co-founder of Agent Provocateur.
"Our store's are truly unique - blending intimacy and sensuality with fashion
and glamour in a warm, colourful and inviting environment."
    Agent Provocateur's lavish Vancouver store features an antique
four-poster bed, charming bird cages and enticing "live" window displays.
    "I'm thrilled that Canadians are now able to experience Agent
Provocateur's creativity, quality and service in person," notes Jean Florendo,
Agent Provocateur's Vancouver franchisee. "It is truly like nothing this
country has seen before, and I think it will help change the face of Canada's
erotic landscape forever."

    Agent Provocateur launch soirée set to seduce Vancouver

    Designed to immerse guests in the seductive world of Agent Provocateur,
the brand's highly-anticipated launch soirée featured a series of alluring
experiences to arouse the senses, including captivating tableaux, delectable
aphrodisiacs and lavender-fused Agent Provocatinis specially designed by the
Purple Bar at London's esteemed Sanderson Hotel.
    Each guest's sensual journey began by experiencing a homage to the
brand's viral Kylie Minogue mechanical bull ad that brought the world to its
knees. In the red room, a lingerie-clad model, complete with crystal-studded
leather whip, provocatively rode a velvet covered mechanical bull.
    In the Agent Provocateur boudoir, guests including Gabrielle Miller,
Emanuelle Vaugier, Josh Cooke and the cast from The Guard were invited to hop
into the four-poster bed to be photographed for a sexy souvenir. Lastly, a
playful 'behind the bar' tableau got pulses racing, showcasing a selection of
the brand's tantalizing paddles, blindfolds and other accessories.
    At the heart of the tableaux was the unveiling of some of Agent
Provocateur's new collection of designer lingerie. From exquisite French lace,
satin ribbon and pink tulle to delicate embroidery, silk chiffon and stretch
pvc, Agent Provocateur offers something for every woman.

    The Adventures of Miss AP

    Famed for its groundbreaking creative marketing, Agent Provocateur's new
campaign, The Adventures of Miss AP, features a series of three saucy stories
accompanied by naughty illustrations and eye-popping imagery. Each season
features a new Miss AP, a new story and a new exciting collection. The first
book, Lessons in Lingerie, starred Hollywood movie star, Maggie Gyllenhaal,
looking sexier than ever! The follow-up, Lady of the Manor, featured Catherine
Bailey, famed model and wife of celebrated British photographer David Bailey,
as Miss AP. In the recently released third and final installment,
L'Appartement, beautiful French actress, Vahina Giocante, is an object of
desire in a Parisienne love story.

    About Agent Provocateur

    Agent Provocateur was founded in London in 1994 by Joseph Corré and
Serena Rees. They have since expanded with stores throughout the UK, America,
the Middle East, Russia, Hong Kong, Europe and now Canada. In addition to
offering the finest lingerie, Agent Provocateur also produces books, shoes,
jewelry and fragrance and beauty products. Moving into its thirteenth year,
the company remains committed to investing in creativity led by the pure
instinct of that which is beautiful and of course, erotic. Agent Provocateur
leads the way where others follow.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Sarah Waldock, Elyn Kirby, DDB Public
Relations, (416) 963-4285, (416) 963-4539, sarah.waldock@can.ddbpr.com,
elyn.kirby@can.ddbpr.com

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AGENT PROVOCATEUR

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