The World's Most Comprehensive Online Embroidery Design Shop Now Open--www.myembroideries.com



    SVP Worldwide Gives Sewers Access to 17,000 Embroidery Designs 24/7, 365
Days a Year

    HAMILTON, BERMUDA, September 17 /CNW/ - Today SVP Worldwide, owner of
SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) sewing machine brands, announced
the introduction of www.myembroideries.com. With a click of a mouse, sewers
can now download one, two, twenty or an entire collection of professional
designs from SINGER, HUSQVARNA VIKING, PFAFF, CACTUS PUNCH(R), and INSPIRA(R).
Myembroideries.com provides over 17,000 elite embroidery designs from the best
international designers, top licensees, digitizers and sewing celebrities.

    "SVP Worldwide's market and innovative leadership is increasing the
popularity of sewing throughout the world," said Don Fletcher, CEO of SVP
Worldwide. "With the opening of myembroideries.com, consumers can find
everything they have ever dreamt of embroidering, all at a competitive price
and with the support that only the world's largest sewing machine company can
provide."

    Sewers, notorious for pulling late-into-the-night creativity sessions,
can download top-quality embroidery designs and purchase them by credit card
any time of day or night.

    --  Once on myembroideries.com, consumers may search the entire
collection of popular designs or filter their search by price, design type,
size or brand.

    --  Local sewing machine dealers are identified simply by clicking on a
map. The sales credit for site shopping goes back to the local dealer allowing
sewers to show brand loyalty and support of their local retailers without ever
leaving home.

    --  Embroidery designs, available in multi-formats for easy use in all
sewing machine brands, can be downloaded to the sewers computer, USB stick, CD
or even directly to the sewing machine, if this option is available on the
machine.

    --  The password protected "My Homepage" allows sewers to see their
favorite designs, view their purchasing history, select their favorite dealer
and manage their personalized account.

    --  When viewing designs, sewers can select their favorite thread brand
to view designs in palettes they prefer or access educational helps such as
types of needles or proper stabilizer for different fabrics.

    "Everyone from the beginning sewer to the advanced enthusiast will find
the design they are looking for at myembroideries.com," said Brad Hunsaker,
Global Vice President of Sales and Marketing for SVP Worldwide.
"Myembroideries.com is the result of combining the previous leading embroidery
web shops into one site that is convenient, inspirational, educational and
easy to navigate."

    Individual designs available at myembroideries.com range in price from $7
to $30 depending on the brand and size of the design, while collections range
in price from $25 to $119. Visitors to myembroideries.com are treated to
special offers and design promotions all of which will entice them to add to
their design stashes.

    About SVP Worldwide(R)

    SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality household
sewing machines and related products under the SINGER, HUSQVARNA VIKING, and
PFAFF brand names. For more information about the Company and the company's
brands view the following websites: www.svpworldwide.com, www.singerco.com,
www.pfaff.com, and www.husqvarnaviking.com.

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5493096




For further information:

For further information: Westmoor Consulting Stephen Whyte or George
Bowie, 801-377-2354 E-mail: Stephen@westmoorconsulting.com or
georgebowie@westmoorconsulting.com

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SVP WORLDWIDE

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