The World's Largest Urban Adventure Series Hits CBC This Summer With Mitsubishi City Chase



    Toronto City Chase will take place this weekend starting at Metro Hall

    TORONTO, June 20 /CNW/ - CBC and Mitsubishi Motors deliver excitement and
blood-pumping adrenaline with the new nine-episode series Mitsubishi City
Chase, being produced in conjunction with Buck Productions from Toronto,
premiering Monday, June 30th at 8:30pm ET. Filmed at City Chase Events in
Vancouver, Calgary, Toronto and Montreal, the series will take viewers across
Canada through this part obstacle course, part scavenger hunt race,
highlighting tension and exhilaration as teams search for the next challenge.
    CBC's commitment to dynamic regional programming is clearly demonstrated
in this new series. "Our partnership with Mitsubishi demonstrates CBC's
capabilities to execute product integration opportunities that are strategic,
organic and innovative. It allows us to bring creative and original Canadian
content to our viewers." Byron Ells, Director of Integrated and Digital Sales,
CBC.
    As title sponsor of City Chase events, Mitsubishi Motors is excited to
have the series brought to television. "Mitsubishi has always been at the
forefront of new ideas, emerging technologies and innovative approaches to
business. So, it makes the utmost sense that we would join with Canada's
national TV network in presenting, to Canadians, for the first time, a unique
and sophisticated event that embodies both quick thinking and boldness within
an athletic environment," said Koji Soga, President & CEO of Mitsubishi Motor
Sales of Canada.
    Mitsubishi product integration throughout the series will allow CBC to
develop and execute a win-win brand solution, and ultimately provide viewers
with engaging, real-life content over the summer months in a key prime time
slot.
    InField Marketing Group are the organizers of The City Chase events, an
urban adventure that requires teams of two to exhibit teamwork,
resourcefulness, determination and the ability to make decisions on the fly,
as they search for physical, intellectual and adventurous ChasePoint
challenges scattered in unknown locations throughout each city. Throughout
their day "Chasers" will learn about their city, their teammates and
themselves as they push comfort zones and enjoy a truly unique race
experience.
    "This is a fabulous opportunity to produce an entertaining summertime
series that shines the spotlight on several Canadian cities and the people who
live in them." Jill Troyer, Executive Director, Regions, CBC Television.
    Each city will be featured in two half-hour episodes, and will conclude
with a one-hour finale from the Canadian Championships in a location still to
be determined on September 4-6. Filming begins May 10 in Vancouver, before
moving to Calgary on June 7, Toronto on June 21 and Montreal on July 12. CBC
is producing Mitsubishi City Chase in conjunction with Buck Productions from
Toronto.

    
    The Toronto Chase will take place this weekend starting at Metro Hall.

    Where:    Metro Hall Square

    When:     Saturday, June 21st, 2008

    Time:     7:45am - 9:15am - Participant check-in
              9:15am - 9:30am - Participant Warm-up
              9:30am - 10:00am - Welcome Speech
              10:00am - Official Start - The Chase Is ON!!
              1:00 - 1:30pm - Lead Teams Arrive at the Finish Line
              4:00pm - Course and Finish Line Close
              4:30pm - After Party/Awards Ceremony at Philthy McNasty's
    

    Following Toronto's event; City Chase will then continue the 2008 Series
with stops in Montreal, Ottawa, and Regina before returning to Toronto for the
final regional event on August 16. To date, 2008 events have taken place in
Vancouver on May 10th and Edmonton on May 24th and Calgary on June 7th. The
winning team at each regional event will move on to compete in the Canadian
Championships where teams will face between 48 and 72 hours of intense urban
challenges. The winning team of the Championships event will represent Canada
at the World Championships to be held in Marrakech, Morocco from November
5-9th.





For further information:

For further information: Kim Chamberlain, CBC Television, (416)
205-2221, kim.chamberlain@cbc.ca; Susan Elliott, Mitsubishi Motors, (905)
833-0826, selliott@mmsa.com

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Mitsubishi Motor Sales of Canada, Inc.

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