The World's First Goodyear Concept Tires Made with BioIsoprene(TM) Technology
Arrive in Copenhagen in time for United Nations Climate Change Conference


    
    ~Collaboration between Genencor and The Goodyear Tire & Rubber Company
    results in breakthrough technology for tires made with renewable biomass ~



    
</pre>
<p><location>COPENHAGEN</location>, <chron>Dec. 2</chron> /CNW/ -- The world's first concept demonstration tires made with BioIsoprene technology, a breakthrough alternative to replace a petrochemically produced ingredient in the manufacture of synthetic rubber with renewable biomass, made their debut in <location>Copenhagen</location>, <location>Denmark</location>, this week. One tire will be on display at a lounge in the common departure area at the <location>Copenhagen</location> International Airport throughout <chron>December 21</chron>, while the other tire will make appearances at several special events during the United Nations Climate Change Conference in <location>Copenhagen</location> (COP 15) through December. The tires made with  BioIsoprene are the result of a collaboration between Genencor, a division of Danisco, and Goodyear, one of the world's largest and most innovative tire companies.</p>
<p/>
<p>"We are literally rolling out an important milestone in our collaboration with Goodyear on a breakthrough biochemical," says <person>Tom Knutzen</person>, CEO of Danisco. "BioIsoprene is an excellent example of Danisco's leadership in industrial biotechnology through our Genencor division. As we deliver enzymes to existing markets, we are also investing in future bio-innovations with extraordinary potential to address the world's most urgent business and environmental challenges."</p>
<p/>
<p>"Goodyear's first concept tire manufactured with BioIsoprene shows the enormous progress we have made in using a bio-based alternative to the petroleum-derived raw material isoprene in our production process," says Jesse Roeck, Director, Global Materials Science at Goodyear. "The development of BioIsoprene could make Goodyear less dependent on oil-derived products. We share Genencor's vision of lessening industry impact on the environment by applying renewable raw materials in the supply chain."</p>
<p/>
<p>Beyond tires, BioIsoprene offers vast potential in other applications, such as other rubber products and adhesives. The market for isoprene could reach up to 11 billion pounds per year by 2012. Genencor plans to bring the technology to pilot stage within two years, followed by commercial production.</p>
<p/>
<p>"We're building advanced biorefineries of the future through strategic collaborations, such as our work with Goodyear and our joint venture DuPont Danisco Cellulosic Ethanol, as well as public-private partnerships," says Philippe Lavielle, Executive VP of Business Development for Genencor. "By joining forces with other industry leaders and leveraging our cutting edge biotech capabilities, we're able to accelerate development and deployment of breakthrough technologies like BioIsoprene."</p>
<p/>
<p>Schedule of events for the world's first Goodyear concept tires made from BioIsoprene technology in <location>Copenhagen</location>, Denmark:</p>
<pre>
    
    --  Through December 21 there will be a tire in the common departure area
        at The Copenhagen International Airport
    --  December 12-13 there will be a tire at the Bright Green exhibition in
        the Danisco booth
    --  December 17 a tire will be on display at the "Solutions of Industrial
        Biotechnology" Conference & Showcase, Confederation of Danish Industry
        (DI)
    --  A tire will also be on display in the Danisco headquarters' reception
        area through December, please contact us for an appointment
        (jennifer.hutchins@danisco.com)

    About Genencor
    
</pre>
<p>Genencor, a division of Danisco A/S, is a world leader in industrial biotechnology and a pioneer in enzyme innovation. Genencor improves process and product performance for a spectrum of industries, from biofuels and laundry detergents to animal nutrition and food. As part of a large global organization, Genencor has a manufacturing and distribution network that spans more than 40 countries. In collaboration with customers, technology leaders and other stakeholders, Genencor supplies competitive, biobased solutions. These innovations create value throughout the supply chain, from raw material to finished product.</p>
<pre>
    



    

For further information: For further information: Jennifer A. Hutchins, Division Communications, +1-585-256-5280, jennifer.hutchins@danisco.com; or Copenhagen media relations, +45-3266-2193 Web Site: http://www.genencor.com

Organization Profile

GENENCOR, A DIVISION OF DANISCO

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890