Global Advertising Agency Hosts Event to Support a Balanced Dialogue about
NEW YORK, April 23 /CNW/ -- Today, executives from Euro RSCG Worldwide,
including Mercedes Erra, Executive President, and David Jones, Global Chief
Executive Officer, are hosting renowned French philanthropist and entrepreneur
Aude de Thuin, as she leads a panel of esteemed women business leaders in a
discussion of global economic and social issues, and the role that women play
in these matters. This is the sole United States stop on Aude de Thuin's tour
of international cities to raise awareness of the Annual Women's Forum on the
Economy and Society, which takes place next on October 11-13, 2007. Today,
Aude de Thuin will present the main issues to be covered at the 2007 Forum
under the theme of "Building Trust in our Societies."
(Photo: http://www.newscom.com/cgi-bin/prnh/20070423/NYM128 )
Rated as one of the world's top four global events by the Financial
Times, the Women's Forum is a private, global initiative meant to elevate the
ways in which women can contribute to improving business, politics and society
in a more balanced and recognized way. With 1,000 leading figures representing
more than 60 countries, it has become -- in only two years - a unique
international gathering that is held every October in Deauville, France.
"At Euro RSCG Worldwide, we pride ourselves on addressing issues of
equality and diversity, and have taken measured steps towards ensuring that we
have a balanced and informed perspective of consumer issues," says David
Jones, Global CEO of Euro RSCG Worldwide. "This event is yet another way in
which we can facilitate a more diverse dialogue."
"We are convinced that women must have a key role in the evolution of the
world, and this conviction lead us to build a partnership with the Women's
Forum for Economy and Society to enable women's voices to emerge in both the
economic and social arenas," adds Mercedes Erra, Executive President of Euro
While attending the Annual Meeting of the World Economic Forum a few
years ago, in Davos, Switzerland, Thuin observed that a vast majority of the
speakers were men. She then decided to found the Women's Forum to address many
of the same global issues, but from a decidedly different perspective.
Regarded by some as a feminist, Thuin insists that she doesn't quite fit
the definition. "Rather than focusing solely on women's issues," explains
Thuin, "I am dedicated to global issues that affect all citizens, male and
female. The Women's Forum is a call to women around world to become involved
in global issues and make their voices heard, for a more complete dialogue."
Euro RSCG Worldwide, a leading integrated marketing communications agency
and Advertising Age's 2006 Global Agency of the Year, is made up of 233
offices located in 75 countries throughout Europe, North America, Latin
America, and Asia-Pacific. Euro RSCG provides advertising, marketing services,
corporate communications, and interactive solutions to global, regional, and
local clients. The agency's client roster includes Airbus, Air France, BNP
Paribas, Capgemini, Charles Schwab, Danone Group, Diageo, IBM, Jaguar,
L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi-
Aventis, Schering-Plough, Verizon, and Volvo. Headquartered in New York, Euro
RSCG Worldwide is the largest unit of Havas, a world leader in communications
(Euronext Paris SA: HAV.PA).
For further information:
For further information: Jonathan Sanchez of Euro RSCG Worldwide,