The wait is finally over... Virgin Festival Calgary is here!



    30,000 music-lovers rock out at Fort Calgary this weekend

    CALGARY, June 21 /CNW/ - After months of buzz, kicked off by a visit from
Sir Richard Branson himself, Calgary's first-ever Virgin Festival launched
today. The hottest music event of the year is big time: 30 artists including
international superstars and emerging Canadian talent, two stages and more
than 30,000 fans will rock out to a supersonic mix of music, ranging from alt
punk to hip-hop to good ol' rock n' roll.
    "Virgin Festival is an all-around blast and it's always extra exciting to
launch in a new city for the very first time," says Nathan Rosenberg, chief
marketing officer, Virgin Canada. "The feedback from music lovers in Calgary
has been huge from the moment we announced the Festival, and we've got a
jam-packed weekend in store for them. Calgary won't know what's hit it once
we're done."
    Saturday's acts will start the Festival with a bang, featuring headliners
alt-rockers Stone Temple Pilots, three-time Grammy Award winners The Flaming
Lips, Brit award winners The Fratellis and X92.9 Xposure winner Kilbourne,
plus many more. On the TD Canada Trust Music Stage, fans can catch awesome
acts like Hey Ocean and The Dudes, plus X92.9 Xposure winners The Secret
Broadcast, Michael Bernard Fitzgerald and The Fast Romantics. On Sunday,
headliners The Tragically Hip and Canadian alt-rock artist Matthew Good will
rock the Virgin Mobile stage. The TD Canada Trust Music Stage will feature The
New Pornographers, Ladyhawk, Said The Whale, plus lots more.
    "We've pulled together an incredible line-up and a huge range of crazy
experiences fans won't be expecting," says Andrew Bridge, director of Virgin
Festivals. "With such a wide array of artists and musical genres we've got
something for everyone. From rock, country, electro pop and hip-hop, Virgin
Festival Calgary delivers a weekend that will simply blow people away."

    Let's crunch some numbers

    With so much going down at Virgin Festival, it's hard to keep track of it
all! Here are a few key stats to keep in mind while checking out the festival:

    
    30,000  The number of festival-goers expected over the two days. Awesome.

    2,000   Kilometres of recycled toilet paper will be used at Virgin
            Festival. That's enough to lay out a road of toilet paper from
            Toronto to Los Angeles, California.

    200     Tonnes of material used to construct the stages. Heavy.

    50      Kilometres of cable will be used to wire up the stage. That's
            enough to run cable up the Calgary Tower building 260 times!

    2000    The number of guitar picks the bands will go through at the
            festival.

    30      The number of stellar artists that will be performing at
            Calgary's Virgin Festival.

    12      The time the gates open for the first-ever Virgin Festival
            Calgary.

    140     Porta Potties on site for festival-goers.

    10      Truckloads of beverages (in recyclable containers, obviously) and
            food that will be up for sale at Virgin Festival Calgary. That's
            a lot of beverage.

    10,000  Pounds of ice that will keep all those drinks cold.

    50      Virgin Angels and Eco-Angels on hand to help you out or give you
            a hug.
    

    Take Virgin Festival to go!

    Looking to take a little piece of the Festival home with you? Virgin
Mobile customers can download hit ringtones from their favourite Virgin
Festival artists and fun pics by going to Virgin Mobile Live from their mobile
phone or online at www.virginmobile.ca. Try out Stone Temple Pilot's
"Vasoline" when you're in the mood to rock or check out Matthew Good's "The
Future is X-Rated", or your very own mobile phone lighter flame for those rock
ballad moments.
    Festival-goers on any mobile network can also get Festival info,
including a map, the line-up, the latest breaking Festival news, plus great
Festival mobile content via Bluetooth - by visiting www.vfest.ca/m straight
from their mobile phones.
    And the fun doesn't stop there, Festival-goers can also send a pic to the
big screen straight from their mobile phone - just message it to 403-390-0023.
Wanna get a message up on the screen? Text your message to 83378 (standard
text messaging rates apply).

    So much more than a concert

    Music won't be all there is to get into at the Festival. Fans will be
able to explore a transformed Fort Calgary with all the excitement to make the
weekend a rockin' good time. From body-piercings, the Oxygen Therapy Bar to
the Future Shop autograph tent and meet and greets, Virgin Festival's partners
are ganging up to create an experience music lovers have never seen before.
    Check out all our partners - including Virgin Mobile, Molson Canadian,
Motorola, Oh Henry!, TD Canada Trust, Energizer, ENMAX, Future Shop, Moxie's
Classic Grill and XBOX - in the Vendor Village and near the Virgin Mobile and
TD Music stages.

    Virgin cares

    Virgin Mobile's Virgin Festivals (Calgary and Toronto) are expected to
raise more than $100,000 for Virgin Unite this year. This will be made up of
donations from ticket sales and from onsite fundraising.
    Virgin Unite is the independent charitable arm of the Virgin Group,
created to unite people and Virgin's global resources to make a difference.
Virgin Unite works on a range of programs across the globe with a special
focus on youth-related issues and HIV. For more information visit
www.virginunite.com.

    Calling on Angels

    Everyone needs a helping hand now and then, and Virgin Mobile Angels will
be on site to make sure that everyone has a great time. If anyone stubs their
toe, can't find the beer tent, or just needs to see a smiling face the Virgin
Mobile Angels will be able to lend a hand to make sure everyone gets taken
care of. Plus the Angels will be armed with Motorola RAZR2 mobile phones to
loan out if people need to make a quick call.

    Bringing some green to the scene

    "Caring for the environment is always a top priority for everything we
do, and being green has been a huge part of all our planning for Virgin
Festival Calgary," says Nathan Rosenberg, chief marketing officer, Virgin
Canada. "We've taken every step to make sure Fort Calgary is left as beautiful
as we found it. More than that, we're looking to really educate and inspire
people on things they can do every day to go green and make a difference in
the fight against climate change."
    Here's how Virgin Festival is keeping their promise to "green it like
they mean it":

    
    1.  People can visit the ENMAX Green Spot and check out the ENMAX Energy
        Interpretive Centre to learn about alternate energy and find out how
        to get a free treat created with solar-power.

    2.  There will be on-site recycling and composting, including a team of
        Virgin Eco-Angels to help sort through all the recycling.

    3.  If an Eco-Angel spots a fan taking public transit to the Festival,
        they could win a VIP ticket upgrade as a reward.

    4.  Biodegradable cups and containers will be used for all food and
        beverages.

    5.  Signs and other materials are printed on recycled papers.

    6.  Virgin Festival will purchase carbon offsets for any energy that
        needs to be used.

    7.  The Festival has partnered with PickupPal to encourage music lovers
        to meet up and carpool to Fort Calgary.

    8.  Thirsty folks can get a re-useable Virgin Festival cup and fill it up
        as many times as they want at the Watering Hole, instead of using a
        plastic water bottle.

    9.  There will be solar powered computer stations thanks to TD Canada
        Trust.

    10. Virgin Festival encourages garbage picking! The Global Inheritance
        TRASHed :: Recycling Store will give everyone the chance to trade in
        recyclables for cool prizes and other goodies, including tickets to
        some hot concerts courtesy of MuchMusic.
    

    Ticket news

    Tickets are almost gone, but for those fans that still haven't made their
plans for the weekend, tickets will be available at the gates or at all
Ticketmaster outlets, ticketmaster.ca and by calling 403-777-0000. Ticket
information is also available at virginfestival.ca. One-day passes are $75.50
(including all sales taxes, venue fee, and a $1 donation to Virgin Unite
Canada). Two-day passes are $125.00 (including all sales taxes, venue fee, and
a $2 donation to Virgin Unite Canada).

    About Virgin Festival Canada

    Virgin Festival Canada has established itself as one of the top rock
festivals in North America. Since the first-ever Canadian Virgin Festival
launched in Toronto in September 2006, around 100,000 music lovers have lived
the Virgin Festival experience. This year Virgin Festival will rock two
Canadian cities - Calgary and Toronto. For more information on the festivals
visit www.virginfestival.ca.

    About Virgin Mobile Canada

    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's
mission is to connect, entertain, and reward like nobody else. Its simpler,
better deals offer customers control, flexibility, and choice to design mobile
packages that truly work for them. J.D. Power and Associates ranked Virgin
Mobile highest in customer satisfaction with prepaid wireless service for
three years in a row (1), 91% of customers would recommend Virgin Mobile to a
friend, and a 2007 independent survey confirmed that Virgin Mobile has the
happiest customers of any of the national cell phone companies in Canada.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at http://www.virginmobile.ca or by
calling 1-888-999-2321.

    About Goldenvoice

    Established in 1985, Goldenvoice is a full service local concert promoter
based in Los Angeles producing over 400 shows per year throughout North
America. Goldenvoice and its parent company AEG Live host the most critically
acclaimed music festivals in the U.S. Goldenvoice created and operates the
award winning annual Coachella Valley Music & Arts Festival as well as
Stagecoach: California's Country Music Festival. In addition, AEG Live,
co-produces both the New Orleans Jazz & Heritage Festival and Bumbershoot:
Seattle's Music & Arts Festival.

    
    (1) J.D. Power and Associates 2007 Canadian Wireless Customer
        Satisfaction StudySM. The 2007 Canadian Wireless Customer
        Satisfaction Study is based on responses from nearly 6,000 mobile
        phone users. Respondents were surveyed in September 2007.
        jdpower.com.
    





For further information:

For further information: Erica Faltous, Hill & Knowlton Canada, (416)
400-0171, erica.faltous@hillandknowlton.ca; Chris Baines, Virgin Mobile
Canada, (647) 378-8859, chris.baines@virginmobile.ca; For artist information,
please contact: Amanda Gun-Munro, Goldenvoice, (403) 922-4376,
amanda@rtevents.ca

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