The Ultimate Indulgence - $30,000 Bottle of The Balvenie Single Malt Scotch Whisky Delivered to LCBO by Brink's Truck



    50 Year Old Bottle of The Balvenie Scotch Most Expensive Ever for LCBO

    TORONTO, Sept. 19 /CNW/ - Transported by Brink's truck and guarded by
security, the most expensive bottle of The Balvenie Single Malt Scotch will be
on sale at the LCBO in Toronto on September 19, 2007. Whisky connoisseurs in
Canada can purchase one of only two bottles, each retailing at $30,000. As the
most expensive whisky ever purchased by the LCBO, the acquisition required
reprogramming of purchasing software with capability for another digit!
    Individually hand bottled, numbered, dated and sealed in wax, this rare
vintage will be presented in a handcrafted cherrywood holding case.
    What makes these bottles so rare? They came from Cask 191, which was
emptied and bottled on September 6, 2002 at The Balvenie Distillery in
Dufftown, Scotland. The precious elixir had lain in the cask for fifty years.
"Not all old Scotches remain palatable, but this one has an extraordinary
nose," says David Mair, the Brand Ambassador for The Balvenie. Due to
so-called 'Angel Share', which describes the loss of volume that occurs
through evaporation during the aging process, a very small proportion of
original spirits remained in the cask. This meant that only 83 bottles of the
prized liquid were decanted, making Cask 191 the smallest release of The
Balvenie ever. A cask of The Balvenie aged 10 to 20 years normally yields
about 250 bottles.
    Ontario is on a list of only 15 places to receive allocation from Cask
191 making the LCBO the only retailer in Canada to offer this very special
vintage of The Balvenie.
    To mark the arrival of this rare vintage, the Global Brand Ambassador for
The Balvenie, David Mair travelled from Scotland to Toronto to host the first
ever Balvenie tasting and nosing. Only a select number of consumers will have
the opportunity to meet David and see the rare vintage.
    "The rarity of this vintage also comes from its rich heritage," says
David Mair, Global Brand Ambassador for The Balvenie. "Balvenie is the only
single malt in Speyside that still grows its own barley, malts on a
traditional malting floor, and retains its own team of craftsmen including
coopers, a coppersmith and maltman. This makes a very distinct single malt
with a delicious honeyed taste that runs throughout all of the different
Balvenie whiskies we make."
    The Balvenie Cask 191 Single Malt Scotch whisky has a complex nose,
intense with toffee, marzipan, sweet oak, raisins and nuts. The depth of
flavour is astonishing, developing from butterscotch to clover honey,
liquorice and chocolate, which are elegantly balanced with drying oak and
spice.
    At this year's International Wine and Spirits Competition (IWSC), The
Balvenie picked up Gold medals for: The Balvenie Roasted Malt 14 Year Old, The
Balvenie Portwood 1933, The Balvenie New Oak 17 Year Old, The Balvenie
Portwood 21 Year Old and The Balvenie Vintage Cask 1972.
    For more information about the brand, visit www.thebalvenie.com

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Quyen Ha, Jesson Artmont Communications, Tel:
(416) 323-7828 ext. 22, E: qha@jessonartmont.com

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THE BALVENIE

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