The trend continues: four out of five Quebec households say they usually renovate or do-it-themselves



    MONTREAL, April 4 /CNW Telbec/ - The renovation market remains very
active in Quebec, according to the Renovex ADMACQ Index, published quarterly
by the Building Materials Retailers Association of Quebec (ADMACQ). In the
fall of 2006, for the second consecutive time, the index was equal to or above
80%. This means that four out of five Quebec households it is in their habit
to renovate either through a contractor or by doing it themselves.
    For ADMACQ's President and General Manager, Donald O'Hara, we can talk
about a heavy trend. "The Renovex ADMACQ index is constantly moving upward,
since the first measurement was established in March 2004, at which time 76%
of the households surveyed said that it was in their habit to renovate, engage
in construction or do-it-yourself projects. One only has to look at the number
of magazines, books and television shows on the subject, to realise how
widespread the interest for these types of activities is in Quebec."

    The importance of professional advice

    Furthermore, the DIY rate, that is to say the proportion of people doing
the renovation work themselves, has remained, for all of 2006, above 50%.
Consequently, the level of the professional advice element in the customer
service offered in hardware stores and renovation centres, proves to be very
important.

    Outdoor renovations

    Every year, summer remains the most favourable season to undertake
renovation projects, whether indoor or out. So, for 2007, a quarter of Quebec
households expect to tackle some type of outdoor renovations and 32% foresee
doing some work indoors.

    About ADMACQ

    The Building Materials Retailers Association of Quebec (ADMACQ) is an
association of business people bringing together retailers, manufacturers,
wholesalers and distributors of building materials and hardware products. The
expertise developed by ADMACQ throughout its more than 60 years of existence,
makes it a major player in the retailing of home renovation and construction
materials as well.




For further information:

For further information: Donald O'Hara, President and General Manager of
ADMACQ, (450) 646-5842, 1-877-723-6220, dohara@admacq.qc.ca

Organization Profile

BUILDING MATERIALS RETAILERS ASSOCIATION OF QUEBEC (ADMACQ)

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