The tradition continues - CBC and NHL announce 6-year broadcast and multimedia agreement



    TORONTO, March 26 /CNW/ - A half-century of tradition continues! The CBC
and the NHL today announced a new 6-year broadcast agreement for national
English-language broadcast and multimedia rights to NHL games in Canada. The
new agreement commences with the 2008/09 season and runs through 2013/14. The
agreement is subject to approval by the NHL's Board of Governors at its
June 20 meeting.
    "Hockey is part of the Canadian fabric and we're proud and pleased to
continue what is the longest-standing sports rights partnership in the world;
one that dates back to the very beginning of the CBC," said Richard Stursberg,
executive vice-president, CBC Television. "This is the beginning of a new and
exciting chapter in our partnership. We'll be offering Canadians more hockey,
via more platforms, than ever before."
    "CBC's Hockey Night in Canada has played an important role in building
the passion that Canadians of all ages have for our game," said NHL
Commissioner Gary Bettman. "The NHL is thrilled to continue our longstanding
partnership with this great Canadian institution and build on a tradition that
has become a staple for millions of Canadians from the time the first puck is
dropped in October through the presentation of the Stanley Cup eight months
later."
    For the first time the agreement allows the CBC to make hockey available
to Canadians via new platforms as they emerge. Other highlights of the
agreement include:

    
    -   Canadians will have access to more games than ever before;
    -   Effective immediately, a multimedia package including live and
        on-demand video streaming of all CBC broadcasts online at CBC.ca;
    -   The ability to make game coverage and exclusive content available on
        mobile phones and via Video-on-Demand;
    -   Continued exclusive Canadian coverage on Saturday nights including
        traditional double-headers and more regional telecasts;
    -   Continued extensive coverage of Canadian teams in the Stanley Cup
        Playoffs, ensuring national coverage of all Canadian playoff teams;
    -   Exclusive Canadian coverage of the Stanley Cup Final;
    -   Exclusive Canadian broadcaster of the NHL All-Star Game and
        NHL Awards;
    -   CBC's Hockey Day in Canada.
    

    About the National Hockey League:

    The National Hockey League, founded in 1917, is the second-oldest of the
four major team sports leagues in North America. Today, the NHL consists of 30
Member Clubs, each reflecting the League's international makeup, with players
from more than 20 countries represented on team rosters. According to a
Simmons Market Research study, NHL fans are educated, tech-savvy and the
youngest of all of the fans of any other professional sport. The NHL
entertains more than 100 million fans each season in-arena and through its
national television - CBC, VERSUS, NBC, TSN, RDS, RIS, NHL Network and HDNet -
and radio - Westwood One, Sirius and XM Radio - partners. For more information
on the NHL, log on to NHL.com.

    About Hockey Night in Canada:

    CBC's Hockey Night in Canada has been a national institution since 1952.
Now in its 54th season on television, it remains the most popular weekly
sports program in Canada, averaging more than one million viewers every
Saturday night.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Gary Meagher, Public Relations and Media
Services, NHL, gmeagher@nhl.com, (416) 981-2760; Jeff Keay, Media Relations,
CBC, jeff_keay@cbc.ca, (416) 205-3987

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