Premier Canadian-tea shop also announces strategic partnership with
acclaimed entrepreneur Som Seif
TORONTO, Sept. 10, 2012 /CNW/ - The Tea Emporium, a leading Canadian
seller of high quality teas and tea accessories, is delighted to unveil
a fresh new look and line of exclusive products that will be featured
on the company's website and in stores. To celebrate the rebranding and
revitalization, The Tea Emporium will welcome tea lovers and tea
novices alike to an exclusive event where they will have the
opportunity to experience what has made The Tea Emporium a staple in
the Canadian tea industry as well as dapple in the latest products and
services being offered. The event will be held at The Tea Emporium
store front at 351 Eglinton Avenue West on Thursday, September 27,
"I am excited to launch the new face of The Tea Emporium online and in
our Canadian stores. Our new look further aligns us with our company
focus of community and harmony," said Shabnam Weber, Owner, The Tea
Emporium. "One element of this is that our products and services are
now being used for charitable events, such as our Tea Party for
Survivors that will take place in conjunction with the CIBC Run for the
Cure in Markham this September."
Weber is one of the foremost experts on tea and the tea industry in
Canada. The Toronto-born entrepreneur and current owner of The Tea
Emporium sits on the Board of Directors of the Tea Association of
Canada and has been a guest speaker at the World Tea Expo. She is
scheduled to speak at upcoming events such as the North American Tea
Conference and the Canadian Coffee & Tea Show, and will be a judge at
the International Tea Contest.
In addition to the rejuvenation of The Tea Emporium brand, the company
is delighted to announce a new partnership with Som Seif, who joins as
a partner and investor. Seif is the former President and CEO of
Claymore Investments Inc., which he founded in 2005 and built into one
of the fastest growing asset management companies in Canada.
"The Tea Emporium is one the highest quality providers of tea in Canada,
and I am delighted to be a part of Company at such a pivotal time in
its evolution," said Seif. "I'm impressed by Shabnam and her team, and
their vision for the company's future. I look forward to utilizing my
experience to help ensure that their vision is realized."
"A partnership with Som comes at an ideal time as we shift gears and
introduce new products and services to our customers," added Weber.
In the coming year, The Tea Emporium will build on the rebranding with a
number of innovative and unique initiatives that build on the company's
passion for tea and community, and aim to bring the enjoyment of tea to
a wider array of Canadians.
About The Tea Emporium
Founded in the year 2000 and located in Toronto, Ontario, The Tea
Emporium is Canada's premiere source of high quality tea, providing
retail and whole sale markets with eight lines of specialty teas and a
total of 128 different selections from around the world. The tea can be
purchased at four retail locations, as well as over 30 upscale
restaurants and hotels throughout the city. Not only does The Tea
Emporium offer its customers the best teas from around the world, but
it also provides in-depth knowledge of the industry through seminars on
history and proper brewing techniques at Canada's first School of Tea.
For more information on products and education opportunities, please
SOURCE: The Tea Emporium
For further information:
Contact for Media:
Kaiser Lachance Communications
647.725.2520 ext. 203