The subscription campaign has been launched - Go BIXI!



    MONTREAL, Feb. 20 /CNW Telbec/ - M. André Lavallée, vice-chair of the
City of Montréal's executive committee and member responsible for the
transportation plan, urban development, heritage, and design, and M. Alain
Ayotte, executive vice-president of Stationnement de Montréal, launched the
BIXI subscription campaign during the 7th annual Bicycle show, held at Place
Bonaventure from February 20 to 22, 2009.
    "Over the course of this weekend, in addition to being able to subscribe
to this service, Montrealers will be able to test drive BIXI on a track
created especially for this event. I'm confident that everyone who tries it
will want to adopt this new bikestyle," explained Lavallée.
    The BIXI squad will also be on hand to answer questions about the bike
and the various subscription options. The service will be rolled out on the
streets of Montréal on May 1.

    A free fine-tuning period

    The deployment of Phase I of BIXI in Montréal will be the first
wide-scale deployment in North America and the fifth largest such initiative
in the world. "For us, this represents a major operational challenge," noted
Ayotte. "The period from May 1 to June 30 will be a learning period for users
and a fine tuning period for us, so we decided to offer the service free of
charge during this period to everyone who signs up for a one-year subscription
package," he added.

    About BIXI

    BIXI is the City of Montréal's public bike system. With this service,
Montrealers will be able to borrow a bike from one station, ride it to their
destination, and return it to any other station within the network. The
service will be available as of May 1, 2009. Once it is fully deployed, 3,000
bikes will be placed at the disposal of Montrealers in 300 stations in central
neighbourhoods.
    As the proud principal partner of the BIXI program, Rio Tinto Alcan
contributes to the financing of the project and provides the aluminum used to
build the bikes.




For further information:

For further information: Michel Philibert, Stationnement de Montréal,
(514) 232-3621; Darren Becker, City of Montréal, (514) 872-6412


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