The Skinny on the New Generation of Weight Loss Supplements



    TORONTO, June 25 /CNW/ - "Fast. Easy. Instant. Miraculous." Music to the
ears of many who struggle with weight loss and desperately seek products that
take the hard work, self-discipline, and critical lifestyle changes out of the
equation to losing weight.
    Then is it not predictable, that since the early 1990s, misperception has
been the name of the weight loss game with unscrupulous marketers and
advertisers touting near impossible results with their "magic" remedies?
    Consequently, the weight loss supplements segment, as a whole, has often
taken a beating for the bogus claims and benefits of the exploitative
component of the industry. However, the overweight public's desire for
effective, natural supplements to support healthy weight loss programs has not
waned. On the contrary, as the population's obesity grows, so does its craving
for help.
    To the natural supplements industry's credit, and taking into account
that the weight loss segment is a relatively young category, emerging science
is taking a stronger and more leading role in the research and development of
new, safe, and effective products to combat the swelling issue of obesity. In
the last few years, there have been a number of effective innovations, and
diligent research is helping build credibility for a group of impressive
ingredients and products. Also, many responsible manufacturers are focusing on
customer awareness of the function of weight loss supplements as an adjunct or
aid to the dietary and lifestyle changes required for healthy weight
reduction.
    Much research reveals that decreasing appetite and food cravings is one
of the preferred means of weight loss and management. Satiety and appetite
suppression is often a key factor in gaining control of food consumption.
Enter PGX(R). More than a decade of intense scientific and clinical research
utilizing proprietary technology at the University of Toronto has gone into
the development of this product. PGX (PolyGlycopleX(R)) is a unique
combination of water-soluble plant fibre (polysaccharides) that absorbs many
times its weight in water within the digestive system. It provides a feeling
of fullness due to its high fibre content, reduces food cravings and portion
size, while balancing blood sugar levels.
    Another view to losing weight is by revving up the body's natural
metabolic rate along with diet and regular exercise. Focusing on this method
is ABS+, an all-natural formula containing a clinically proven combination of
green tea and CLA (conjugated linoleic acid). A placebo-controlled,
double-blind, human clinical trial at the University of Toronto showed that
ABS+ consumption (over a 12-week period) resulted in a significant loss of
body weight in overweight individuals. Researchers believe that the
ingredients in ABS+ safely enhance the body's metabolic rate, increasing fat
and calorie burning and decreasing the fat cell size resulting in weight loss,
specifically in the abdominal area.
    To help improve body composition and reduce waist circumference, a USDA
study found that whey protein can help. The amino acids in whey act as
substrates for protein synthesis, improving body mass index in individuals
specifically involved in intense exercise programs, thus accounting for the
popularity of whey protein powders and nutrition bars. Although protein bars
are a convenient solution, they often lack in macro-nutrient (protein,
carbohydrates and fat) quality. After three years of research, the makers of
SHAPE UP(R) formulated a protein bar to provide essential nutritional support
by delivering premium proteins, healthy fats (almond and sunflower seed
butter), fibre, and antioxidants including green tea, with great taste.
Protein bars such as these can help enhance overall health and wellness and
are a great convenience to any healthy weight loss program.

    Not only does this new generation of science-based weight loss products
tackle obesity in a conscientious, safe and effective manner, the health
benefits extend far beyond just weight reduction. Many of the ingredients
comprising these new products are cardio-protective, in other words, involved
in reducing coronary heart disease, cholesterol and triglycerides. In
addition, they support the body's immunity system against the associated
medical conditions of excess weight including heart disease, diabetes and
cancer.

    
    Michele Sevier Biography
    ------------------------
    

    Michele Sevier, DNM, DAc, is an educator and advocate of natural health
and healing. As an independent advisor to Nutrition House, she is actively
involved in many facets of integrative medicine including research, the
formulation of specialized supplements, and providing natural health solutions
to the general public through Nutrition House's 'Ask Our Expert' service at
www.nutritionhouse.com.





For further information:

For further information: For Media Inquiries and Interviews with Michele
Sevier, Telephone/Fax: (905) 662-1932, or E-mail: micheles@nutritionhouse.com

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