The search is on for the next big name in Canadian fashion



    
                Casting is now open for Project Runway Canada
                   Application forms available at slice.ca
    

    TORONTO, March 14 /CNW/ - Slice(TM) and Insight Production Company Ltd.
have begun the search for the nation's hottest up-and-coming fashion designers
for Project Runway Canada.
    From March 12, 2007 through April 13, 2007, designer hopefuls aged 19
years and older are invited to visit slice.ca to download the application form
and mail in their submission. The series will find 12 designers competing for
the once-in-lifetime chance to show collections at a premiere fashion event in
fall 2007.
    Ultimately one designer will claim their rightful place in the spotlight,
winning the top prize, including $100 000 to begin their own fashion line and
a feature spread showing their winning collection in the pages of the
country's foremost fashion magazine.
    Produced by Insight Production Company Ltd. the highly-anticipated
Canadian format of the Emmy-nominated U.S. series, developed by The Weinstein
Company, is set to debut with Slice's(TM) fall 2007 season.
    "Fashion has no borders. I'm confident our search will reveal Canada's
unique and promising designers, hungry to make their mark on the international
stage," says John Brunton, President, Insight Production Company Ltd. "We look
forward to uncovering the talent and turmoil of cut-throat couture."
    "We are eager to work with Insight to open the door to the amazing crop
of undiscovered Canadian design talent out there. I am confident that after
this nationwide search, we'll be left with twelve designers who are incredibly
talented, extremely creative and who will no doubt have very different
personalities! The combination of raw talent and the drama that arises when
the designers live and work together during the innovative challenges are sure
to keep Slice(TM) viewers hooked," says Vanessa Case, Vice President, Content,
Slice(TM), Alliance Atlantis Communications Inc.

    Information on how to enter Project Runway Canada is available at
www.slice.ca and www.insighttv.com

    Slice(TM) is an Alliance Atlantis Network. For more information please
visit www.slice.ca

    For full media access to a complete list of Slice(TM) programming and
high resolution images, please visit:

    www.aacmedia.allianceatlantis.com
    Login: aaci
    Password: aacnews

    About Alliance Atlantis Communications
    Alliance Atlantis offers Canadians 13 well-branded specialty channels
boasting targeted, high-quality programming. The Company also co-produces and
distributes the hit CSI franchise and indirectly holds a 51% limited
partnership interest in Motion Picture Distribution LP, a leading distributor
of motion pictures in Canada, with motion picture distribution operations in
the United Kingdom and Spain. The Company's common shares are listed on the
Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The Company's
website is www.allianceatlantis.com.

    Insight Production Company Ltd.
    Insight Production Company Ltd. is firmly established as one of Canada's
foremost television producers in comedy, variety, drama, music, documentaries
and sports. Since 1979, Insight headed up by John Brunton & Barbara Bowlby has
become an industry leader in the creative development, financing and
production of highly rated television programs in every genre. It has been
recognized for its reputation for quality as the recipient of numerous
International awards, including 59 Gemini Awards. The company has created
thousands of hours of groundbreaking television that continues to be broadcast
over major networks worldwide. Recent hits include Canadian Idol, Canada's
homegrown version of the hugely successful international format, now entering
its fifth season; the JUNO Awards, which plays a key role in the Canadian
music industry, and Falcon Beach, a sexy relationship drama series sold in
over 30 countries worldwide. For more information visit www.insighttv.com.





For further information:

For further information: Amy Waters, Publicist, Slice(TM), Productions,
T: (416) 934-7079, amy.waters@allianceatlantis.com; Alison Birk, Insight, T:
(416) 596-8118 x 222, abirk@insighttv.com

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ALLIANCE ATLANTIS COMMUNICATIONS INC.

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