The Score's NCAA(R) March Madness coverage extends to Rogers on Demand



    -- The Score and Rogers Cable team up to bring viewers the entire NCAA(R)
    March Madness tournament exclusively on Rogers on Demand --

    TORONTO, March 14 /CNW/ - Score Media Inc. (TSX: SCR) announced today
that it will extend its exclusive NCAA March Madness coverage to Rogers
Personal TV customers through their Rogers on Demand service. Now Rogers
customers with a digital box will be able to view the entire tournament on
their own schedule for free.
    "This is a first for NCAA coverage in Canada," said David Errington, SVP
and General Manager, The Score Television Network. "This partnership with
Rogers will allow college hoop fans the ability to catch the entire tournament
on their own time."
    Starting March 16, Rogers Personal TV customers with a digital box will
be able to select from all 64 games of the tournament to watch on their
schedule. Games will be available on channel 100 approximately twenty four
hours after their initial airing on the Score Television Network. Viewers will
be able to control the On Demand action using their remote to pause, rewind,
and fast forward at their convenience.
    "Every year in the NCAA tournament, something incredible happens -
whether it's a last second shot or a stunning upset," said David Purdy, Vice
President and General Manager, Television Services for Rogers Cable Inc. "Only
with Rogers On Demand, can fans go back and watch every game on their own
time, with the ability to fast-forward to the best plays or rewind and watch
the most thrilling moments over again."
    The Score's coverage of NCAA March Madness is a complete cross platform
experience, featuring extensive coverage of the tournament on television,
online at thescore.ca/ncaab, and on mobile with up-to-the-minute scores and
odds on Score Mobile and exclusive highlights, previews, and fantasy analysis
on Score Mobile Video.

    About Score Media Inc.
    ----------------------

    Score Media Inc. (TSX: SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 5.9 million homes. Score Media also operates Hardcore
Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including TheScore.ca,
Score Mobile, and Score Poker.

    %SEDAR: 00003035E




For further information:

For further information: David Errington, Senior Vice President and
General Manager, The Score Television Network, (416) 977-6787 x230,
david.errington@thescore.ca or Craig Malanka, Director, Marketing Score Media
Inc., (416) 977-6787 x258, craig.malanka@thescore.ca

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Score Media Inc.

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