VANCOUVER, Dec. 25 /CNW/ - The Salvation Army's appeal to generous
Canadians to support its annual Christmas campaign made it possible to meet
their goal of $1 million dollars in the Lower Mainland.
While the bells have rung out all over British Columbia, the Salvation
Army was still short of reaching their goal just two days ago and kettle
bell-ringers were worried. There were a few locations which reported a
significant drop in donations from previous years, in some cases donations
were down as much as 30%. The last minute appeal from the Salvation Army
clearly touched the hearts of many as the public's response will make
Christmas a reality for the marginalized and overlooked people in our
"The Christmas campaign is an extremely important time," says Major
Gordon Armstrong of the BC Divisional Headquarters. "Given that the vast
majority of our annual fundraising revenue comes during the Christmas season,
we are grateful that our friends have remembered us again this year."
Poverty - the root of many of the social problems our community is
dealing with every day - was the focus of The Salvation Army's kettle drive.
"Homelessness, substance abuse, families going without gifts, food or even
heating at Christmas, continues to be a growing problem that is getting worse
each year. We want to thank everyone who made a donation - large or small - it
all helps make a difference in someone's life and helps The Salvation Army
Give Hope Today ... and every day," says Major Gordon Armstrong. Funds raised
go directly to support Salvation Army programs that combat poverty in local
communities all across Canada. These programs serve 1.5 million people each
year but money raised in your community stays in your community.
Donations can be made by calling 1-800-SAL-ARMY(725-2769), online at
www.SalvationArmy.ca or by dropping your donation off at any local Salvation
For further information:
For further information: Major Gordon Armstrong, Divisional Headquarters
Public Relations and Development, Cell: (778) 227-7291,