The Salvation Army Exceeds 2008 Christmas Kettle Goal in the GTA



    TORONTO, Jan. 7 /CNW/ - Together, we did it! The Salvation Army 2008
Christmas Kettle Campaign met, and then exceeded its Greater Toronto Area
(GTA) goal by some $280,000 - a total of $2,780,000. "It was an extraordinary
year," said Captain John Murray, Spokesperson for The Salvation Army. "As late
as December 21st, kettles were down by $600 thousand. No doubt about it; we
were worried we might not be able to provide the level of direct services the
GTA needs right now."
    In challenging economic times, The Salvation Army goal of $2.5 million
may have seemed ambitious, but human needs are greatest during difficult
economic times. "As the largest non-governmental provider of social services
in Canada, we're like an early-warning economic barometer. When we see an
increase in families seeking food and shelter, we know something's happening
out there," Murray added.
    Much of the Christmas Kettle Campaign success can be attributed to the
hundreds of Christmas Bell Ringers all across the GTA who stood by their
kettles in the cold all day, offering a smile, a handshake, and, in many
locations, music from the iconic Salvation Army Bands. In an era of high-tech
methods, The Salvation Army relies heavily on the one-on-one personal approach
Christmas Bell Ringers provide.
    Unique to The Salvation Army, Christmas Kettle Campaign funds stay right
in the community where they are collected, providing direct aid to people with
a wide range of social services from emergency response to fires and other
disasters to shelter for the homeless, food for families, youth services, and
more.
    Thank you to everyone in the GTA who stepped up to a Christmas Kettle
with pennies, nickels, quarters, loonies, and toonies, and said "let me help".

    About The Salvation Army

    The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and everyday
in 400 communities across Canada and 117 countries around the world. The
Salvation Army offers practical assistance for children and families, often
tending to the basic necessities of life, provides shelter for homeless people
and rehabilitation for people who have lost control of their lives to an
addiction.
    When you give to The Salvation Army, you are investing in the future of
marginalized and overlooked people in your community.





For further information:

For further information: Captain John P. Murray, APR, Divisional
Secretary for Public Relations and Development, c) (416) 998-0117


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