The Rogers Pumpkin Patrol and the Toronto Police Service join forces to bring safety to the streets on Halloween



    TORONTO, Oct. 12 /CNW/ - Parents can breathe a sigh of relief again this
October as Rogers Cable Communications Inc. announced today that its annual
Halloween safety program, the Rogers Pumpkin Patrol, will run for the 23rd
straight year.
    The patrol's signature Halloween safety presentations for students, along
with the red Rogers vans seen each Halloween eve, are back again. And, Rogers'
employee volunteers are ready, with continued support from local police
services, to keep little ghouls and goblins throughout Ontario, New Brunswick
and Newfoundland safe.
    "Halloween is an exciting time for children but it can be a worrisome
time for parents," says Superintendent Kenneth Cenzura of Community
Mobilization Unit, Toronto Police. "This is why the Toronto Police Service is
proud to partner with the Rogers Pumpkin Patrol. Together we can educate
parents and their children on the importance of Halloween safety and hopefully
we can ease parents' minds as well."
    A sample safety session hosted by Superintendent Kenneth Cenzura and
Rogers Cable's Community Relations Manager, Wendy Cooper, was held today at
Toronto Police Headquarters to kick off the announcement. Tips on everything
from street safety to proper costuming were shared with grade two and three
students from Parkdale Public school. Lessons similar to today's presentation
will take place at schools across Canada this month in an effort to educate
children about the importance of Halloween safety. In addition to sharing
safety tips during the session, students receive loot packs containing a
reflective armband and a safety tip flyer to take with them on the big night.
    "The Rogers Pumpkin Patrol has 23 years of experience in educating
children about safety and in making sure streets stay safe and fun on
Halloween. This is an initiative that communities know and trust," says Carol
Ring, GTA Regional President for Rogers Cable. "The Rogers employees who
volunteer for this program are truly community ambassadors for safety. They're
an example of how we can give back to the regions we service."

    
    Here are a few Halloween safety tips for parents and children:

    -   There's strength in numbers: Go trick-or-treating in groups.

    -   Avoid costume catastrophes: When wearing a mask be sure to push it on
        top of your head while walking.

    -   Don't be afraid to ask for help: If you are lost or in need of
        assistance go straight to a police officer or a red Rogers van.

    For more tips and information visit www.pumpkinpatrol.com.
    

    About Rogers Cable:
    -------------------
    Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian
communications and media company. Rogers Cable's advanced digital two-way
network passes approximately 3.5 million homes in Ontario, New Brunswick and
Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable
pioneered high-speed Internet access and now 38% of homes passed by its cable
networks are Internet customers while 59% of its basic cable customers
subscribe to Rogers' high-speed Internet service. With 53% digital
penetration, Rogers Cable offers a leading selection of High Definition TV
programming, a complete array of Rogers On Demand services (including Video on
Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting
channels), and an extensive line-up of sports and multicultural programming.
Rogers Cable now offers home telephone service (voice-over-cable) to
approximately 90% of its cable territory and, combined with its circuit
switched telephony subscribers, has over 770,000 local telephony customers.
Rogers Cable is a national provider of voice communications services, data
networking, and broadband Internet connectivity to small, medium and large
businesses. In addition it operates approximately 450 Rogers Retail stores.
    Additional information on Rogers is available at www.rogers.com.





For further information:

For further information: Wendy Cooper, Rogers Cable, (416) 442-2863,
Cell: (416) 262-5395

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