The Revolution is Coming…Android Market, With More Than 3200 Apps, is Coming to Canada Exclusively Through Rogers Wireless on June 2



    TORONTO, May 20 /CNW/ - The Android Market, an open distribution channel
for mobile applications (apps), is coming to Canada exclusively through Rogers
Wireless with the launch of the HTC Dream(TM) and HTC Magic(TM) in June.
Canadians will have a new store for all their wireless device apps shopping
needs.
    As of May 15, there were already more than 3200 apps available in Android
Market, and that number is growing rapidly. The HTC Dream and HTC Magic
smartphones, the first cellphones in Canada powered by the Android platform
and featuring access to Android Market, will soon be available from Rogers
Wireless and will be the first chance Canadians have to get Android Market at
their fingertips.
    "Innovation is part of our DNA at Rogers Wireless," said John Boynton,
Senior Vice President and Chief Marketing Officer, Rogers Wireless.
"Exclusively available through Rogers Wireless in Canada, the leading-edge
Android-powered HTC Dream and HTC Magic will allow consumers to fully
personalize their handsets with an expansive choice of apps in Android Market,
when they launch in June."
    A recent survey showed that Canadians want their smartphones their way
and are flocking to application stores to customize their handsets. Polling
conducted in May 2009 by Ipsos-Reid on behalf of Rogers Wireless showed one in
four Canadian smartphone user has already downloaded a mobile application of
their choice from an app store, with the average consumer downloading 19 apps
in the past year. App stores are still fairly new for Canadians with survey
data showing nearly one quarter of Canadian smartphone users already
downloading from application stores after only one year of availability. With
the introduction of Android Market via the HTC Dream and HTC Magic, Rogers
Wireless customers now have access to each of the world's leading app stores
on a world-class line-up of 3G mobile devices that offer customers an
outstanding wireless internet browsing experience.
    The same survey showed that of wirelessly connected Canadians accessing
the web from their mobile devices, 70 per cent are using personal email, and
nearly one in three are using search and maps. Android's integration with a
wide range of Google(TM) mobile applications, including Google Search(TM),
Google Maps(TM), Gmail(TM) and more, means Canadians can get their favourite
tools instantly from apps located directly on their devices.

    
    Apps For All Occasions
    ----------------------
    
    Have you ever heard a song on the radio and wondered who sings it? Or
seen a pair of jeans in a store and wondered if they were too expensive? Now
with apps from Android Market you can.
    A few of the highly popular apps already available in Android Market
include:

    Shazam

    What's that tune? By opening the Shazam app you can hold your phone to
any speaker and it will identify the music tracks. You can store them, buy
them - even learn more about the artist by connecting directly though to their
MySpace page.

    ShopSavvy

    A personal shopper in your pocket. Open the ShopSavvy application and
scan the barcode of that t-shirt or tennis racquet and the app will
automatically search the web and nearby stores for a better price.

    PicSay

    Picture this - an award winning photo editor right inside your
smartphone. An intuitive and easy-to-use program, PicSay lets you
colour-correct photos and add titles, graphics and effects to your pics right
from your handset.

    MySpace Mobile for Android

    Can't wait to see what your friends are up to, or show them what you're
doing? Android Market has apps to keep you connected to your favourite social
networks, such as MySpace.

    Both the HTC Dream and HTC Magic run on Rogers' 3.5G, 7.2 Mbps High-Speed
Packet Access (HSPA) network, twice as fast as any other network in Canada. On
the 7.2 HSPA network, customers achieve wireless download speeds similar to
standard broadband connections, giving them the only true mobile broadband
experience in the country today. With the added speed of the 3.5G network,
Canadians can download their favourite apps faster than ever before.
    Rogers will release additional details of the launch soon. In the
meantime, customers can join the revolution by signing up for more information
at rogers.com/revolution.
    Full survey results are available at www.ipsos-na.com/news

    About Rogers Wireless

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 8 million customers under both the Rogers Wireless
and Fido brands. Proven to operate Canada's fastest mobile data network as
well as the most reliable network for voice with the clearest reception and
fewest dropped calls, Rogers Wireless is Canada's largest wireless provider
and the only carrier operating on the global standard GSM and highly advanced
HSPA technology platforms. In addition to providing seamless roaming in more
than 200 countries/areas with its GSM based services, Rogers Wireless also
provides wireless broadband services across Canada utilizing its 2.5GHz fixed
wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications
Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian communications and media
company. For further information, please visit www.rogers.com.

    Google, Google Search, Google Maps, and Gmail are trademarks of Google
Inc. HTC Dream(TM) and HTC Magic(TM) are trade names of HTC Corporation in
Canada and other countries. Rogers and the Rogers logo are trademarks of
Rogers Communications Inc., used under licence.





For further information:

For further information: Media Contact: Liz Hamilton, Rogers Wireless,
W: (416) 935-8710, Email: elizabeth.hamilton@rci.rogers.com; Matt Roth, MS&L,
W: (416) 847-1305, Email: matt.roth@mslworldwide.com


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