WINNIPEG, Oct. 30 /CNW/ - Buhler Industries Inc. (TSX: BUI) made a major
announcement today as the company unveiled a new brand name for the tractor
division. At the first annual meeting of Buhler Versatile dealers, it was
announced that the Versatile brand name will be the sole name associated with
the tractor division.
On November 1, 2007, Combine Factory Rostselmash Inc. acquired 80% of the
common shares of Buhler Industries Inc. The purchase included all brands
manufactured under the Buhler brand name, including Versatile.
Dmitry Lyubimov, President of Buhler Industries Inc, said the decision to
rebrand the tractor division was not taken lightly. "We recognize the history
that is tied to the Versatile name. There are still many older Versatile
tractors at work on farms around the world. The name stands for well-built
tractors that are powerful, simple and easy to maintain. It is the same
philosophy we use today and we are proud of that heritage. It is with great
pride that we announce that the Versatile name is back."
The changes are more than cosmetic. "A lot has happened in the past year
and we will continue to improve the health of the company. Our goal is to be a
successful partner for dealers, while we strive to position Versatile tractors
as a valuable investment for farmers."
Staff Increases, Continuing Growth More than 100 people have been hired
at Versatile in the past year, with more positions waiting to be filled.
Departments including parts, service and technical publications have received
an increase in resources to better serve the dealer network. More engineering,
research and development and quality control positions have been added to
further product development and ensure consistent quality of all product
New Standard Warranty
For more than 40 years, Versatile-built tractors have been known for
their durability and reliability. New Versatile tractors sold after November
1, 2008 will come with a new three year / 3000 hour warranty, including the
standard two year / 2000 hour warranty and an extra one year / 1000 hour
powertrain warranty that covers major components such as the engine,
transmission, axles and differentials. This gives Versatile tractors one of
the best warranties in the industry.
Versatile Logo, Website
A new logo that recognizes the rich history of Versatile tractors has
been launched in conjunction with the announcement. The logo is based on a
modernized version of the well-known Versatile logo from the 1980's, including
the famous Versatile `wings'. The tractors feature a new Versatile decal and a
website dedicated to Versatile tractors, www.versatile-ag.com, launched today.
Versatile 250 / Versatile 280
The new Versatile 250 / Versatile 280 front-wheel assist tractors made
their debut in Winnipeg today. Powered by Cummins QSC 8.3-liter engines, the
250 and 280 mark the first time in two decades that the entire Versatile
tractor line features Cummins engines. The Versatile 250 and Versatile 280
will replace the Genesis 2180 and 2210.
This change does not affect Buhler Manufacturing divisions that build the
Farm King, Allied or Inland family of products. The legal name of the tractor
division will remain Buhler Versatile Inc.
Versatile, a division of Buhler Industries Inc. (TSX: BUI), is the only
Canadian manufacturer of agricultural tractors. The factory in Winnipeg,
Manitoba covers almost 700,000 square feet with complete manufacturing and
assembly capabilities and full research and development facilities. Versatile
also has a rural 40-acre test site with a paved quarter-mile circuit and
bump-track. For more information on Versatile tractors visit
A high resolution image can be downloaded at:
For further information:
For further information: Adam Reid, Marketing Manager, Phone: (204)
479-4667, E-mail: firstname.lastname@example.org