The Purr-Fect cat takes to the web



    A good way to practice your pet ownership skills online

    TORONTO, Nov. 27 /CNW/ - Consumers are more tech savvy today then ever
before and more and more people are turning online for entertainment. From the
rise of social networking sites such as Facebook, MySpace and blogs, to the
mass viewer ship of sites such as YouTube, the online world is not only
changing how people interact with one another but it is also increasingly
becoming the first stop for entertainment. Now thanks to a popular pet food
company, the World Wide Web is also changing how people interact with their
cats. The Whiskas(R) brand has decided to take on this virtual world by
expanding their popular Only Cats Can Be Cats commercial series through a new
site, www.feedthecat.ca.
    This feline friendly interactive website allows consumers to choose, name
and care for their very own Whiskas(R) virtual cat, which is actually a man
acting as a cat. Whether one chooses a kitten, indoor/outdoor cat or senior
cat, men and women across the country will be able to select the cat of their
choice and care for it from the comfort of their home or office space.
    "We have received such a positive response from our men acting as cats
television campaign, that we decided to take this program to the next level,"
says Crystal Caughill, Brand Manager for Whiskas(R). "The creation of Feed the
Cat is a great opportunity to connect with our consumers and have some fun
with our brand while letting consumers earn valuable coupons to be used
towards real life purchases."
    We all know that cats do enjoy their independence, but sometimes a
healthy meal and tickle on the nose goes a long way - even if they are
virtual! www.feedthecat.ca is a completely interactive site that allows owners
to check in on their cat any time during the day. Owners are responsible for
caring for their pet through regular feedings, playing with their cat and
giving out treats. The cats can even communicate with their owners through
email messages. Don't be surprised if your cat sends you a note when they need
some love and attention.
    "The website is also a really fun way to help promote proper pet care
which is very important to us," says Caughill. "Cats have special needs and
www.feedthecat.ca will definitely help to prepare those thinking about
acquiring a pet down the road."

    Planning a vacation anytime soon? As you would with your real cat, owners
are encouraged to consider finding a "cat sitter" for their virtual pet while
they are away. This is a great opportunity for friends to join in on the fun
and to ensure your virtual feline stays happy and healthy. Good cat ownership
is rewarded through a point system. The more an owner cares and pays attention
to their cat, the more points they gain. Points are then rewarded with coupons
on Whiskas(R) products in the real world. There are four different levels of
coupons ranging from buy-one-get-one free offers to buy-one-get-two free - a
huge value for anyone that has a real cat in the home. For more information
visit www.feedthecat.ca

    About the Whiskas(R) brand
    --------------------------
    Whiskas(R) Cat Food is an innovative, industry leader at the forefront of
cat nutrition. The makers of Whiskas(R) brand cat food understand owners'
needs and offer a full menu of wet and dry cat foods, treats and cat milk that
satisfy taste preferences and dietary needs. Whiskas(R) products are available
at grocery, pet specialty and mass merchandise outlets nationwide. For more
information, visit www.whiskas.ca.




For further information:

For further information: Rosanna D'Alessandro, GCI Group, (416)
486-5905, rdalessandro@gcigroup.com; Ashley Curran, GCI Group, (416) 486-5923,
curranas@gcigroup.com

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