The Province, ICBC and police remind drivers to slow down



    Month-long campaign targets speeders and high-risk drivers

    VANCOUVER, May 14 /CNW/ - As drivers head out for the May long weekend,
the Province, ICBC and police are urging everyone to slow down and drive
safely. The month-long campaign coincides with Canada's Road Safety Week (May
12-18) and includes enhanced speed enforcement, volunteer Speed Watch
deployments in high-crash locations, and advertising in communities across the
province.
    Over the Victoria Day long weekend, there is an annual average of 80
speed-related collisions, 60 injuries and two deaths in B.C. (2003-2007 police
data).
    "ER physicians see the tragic consequences of speeding on a first hand
basis, all too frequently," said Dr. Roy Purssell of the BC Medical
Association's Council on Health Promotion. "We know that speed kills. We also
know simply staying within the speed limit and paying attention to driving
conditions will reduce the number of car crashes and the number of tragic
consequences."
    In an average year in B.C., 8,200 speed-related collisions cause 5,500
injuries and 161 deaths (2003-2007 police data). This year, ICBC is investing
$1.36 million for speed-related initiatives to reduce crashes, injuries and
save lives, which means low and stable rates for customers.
    "Speeding is the cause of too many senseless deaths and injuries every
year in B.C.," said Superintendent Norm Gaumont, RCMP's "E" division traffic
services. "The reason is simple - the faster you go, the longer it takes for
you to stop. So slow down and enjoy your long weekend. The added bonus is
you'll also avoid a ticket."
    Fines for speeding range from $138 to $483. Drivers who have one or more
excessive speeding convictions on or after January 1, 2008, also pay ICBC a
Driver Risk Premium (DRP), which is separate from insurance premiums. In
addition to fines, drivers who speed can also face a variety of sanctions,
including driving prohibitions. Under B.C. street racing laws, a vehicle used
to street race can also be impounded on the spot and the driver's licence can
be suspended immediately. Drivers who street race can also face charges under
Canada's Criminal Code and could have their vehicles forfeited and sold under
civil forfeiture laws.

    
    Drivers are reminded of these tips:
    -   Plan ahead and be realistic about travel times. Allow extra time for
        possible delays that may occur, especially over the long weekend.
    -   Follow other vehicles at a safe distance. Allow at least two seconds
        of following distance in good weather and road conditions, and at
        least three seconds on high-speed roads or if you're behind a
        motorcycle since it has a much shorter stopping distance.
    -   Slow down, especially on wet roads, in bad weather conditions or
        uneven roads. Always slow down in construction, playground and school
        zones and follow the posted speed limits.
    -   If a collision seems unavoidable, steer to the right. Head towards
        the least harmful option, preferably an object that will give way on
        impact, such as a bush. The most harmful option is a head-on crash,
        where the force of the impact is doubled.
    -   Set a good example for your children and other drivers by being
        courteous and safe on the road.
    

    For more information and tips, visit www.icbc.com.





For further information:

For further information: Media contact: Kim Thé, (604) 842-5023

Organization Profile

ICBC

More on this organization

INSURANCE CORPORATION OF BRITISH COLUMBIA

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890