Handset design course explores and develops Canadian talent
TORONTO, Sept. 26 /CNW/ - This month, third-year students taking
Industrial Design at the Ontario College of Art & Design (OCAD) will start at
shaping Canada's booming wireless industry with an innovative new design
course OCAD and TELUS announced today.
The OCAD/TELUS Handset Project, part of the curriculum of OCAD's
Industrial Design program course "Emerging Technologies" will teach students
how to design handsets for wireless phones that will meet the future needs of
Canadian mobile users. A first for both OCAD and TELUS, this collaboration
will draw upon the students' and the university's vast design experience,
while educating about the intricacies of wireless device design.
The most innovative and functional design will be considered by TELUS for
further development and possible commercialization in the mass market. The key
to a successful design will be the identification of behavioural and usage
trends in the mobile phone industry that may become popular in the mid-2009
launch timeframe. Third-year students in Industrial Design will work together
in small teams with frequent mentorship from TELUS team members.
"This collaboration between TELUS and OCAD represents an innovative
initiative to develop the creative and imaginative capacities of emerging
Canadian designers," said Dr. Anthony Cahalan, Dean of the Faculty of Design
at OCAD. "Communication, teamwork, problem solving, user understanding,
insight, design opportunities and the adept application of technology are key
facets of this program. The students will be encouraged and supported by their
faculty and the TELUS team to respond to today's needs while anticipating
tomorrow's and to act with agility in the midst of the creativity revolution
in which TELUS is so integrally involved."
Stephen Ospalak, TELUS' vice-president of Subscriber Devices, said, "This
innovative partnership between two leaders, one in art and design education
and the other in innovative products and services, is set to contribute to the
global design community. We are proud to help Canadian youth grow their
talents in creative innovation through this program and through our support of
TELUS' partnership with OCAD reflects our commitment to supporting local
educational initiatives in arts and culture in Toronto and to helping the
communities in which we live, work and serve.
To further assist in the development of Canadian design talent, the
student demonstrating the strongest abilities will be offered a four-month
summer internship with TELUS. Through the co-op term, the student will gain
hands-on experience, working side-by-side with the product development team.
The Ontario College of Art & Design (OCAD) is Canada's "university of the
imagination." OCAD is dedicated to art and design education, practice and
research and to knowledge and invention across a wide range of disciplines.
The university is building on its traditional, studio-based strengths, adding
new approaches to learning that champion cross-disciplinarity, collaboration
and the integration of emerging technologies. In the Age of Imagination, OCAD
community members will be uniquely qualified to act as catalysts for the next
advances in culture, technology and quality of life for all Canadians.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $8.9 billion of annual revenue and 10.9 million
customer connections including 5.3 million wireless subscribers, 4.5 million
wireline network access lines and 1.1 million Internet subscribers. TELUS
provides a wide range of communications products and services including data,
Internet protocol (IP), voice, entertainment and video. Committed to being
Canada's premier corporate citizen, we give where we live. Since 2000, TELUS
and our team members have contributed more than $91 million to charitable and
non-profit organizations and volunteered more than 1.7 million hours of
service to local communities. Eight TELUS Community Boards across Canada lead
our local philanthropic initiatives. For more information about TELUS, please
For further information:
For further information: For media inquiries, please contact: Sarah
Mulholland, OCAD, Media & Communications Coordinator, (416) 977-6000 x327
(mobile: x1327), email@example.com; Julie Smithers, TELUS Media Relations,
(416) 206-6817, Julie.firstname.lastname@example.org