The NHLPA & The David Suzuki Foundation announce 'Green' partnership



    ...player-driven initiative has over 350 players already taking the
    'NHLPA Carbon Neutral Challenge', with hundreds more expected to in the
    weeks ahead

    TORONTO, Dec. 7 /CNW/ - The National Hockey League Players' Association
(NHLPA) and the David Suzuki Foundation today announced a groundbreaking
partnership that includes the 'NHLPA Carbon Neutral Challenge' and a program
promoting action on climate change and environmental responsibility. Dr. David
Suzuki, Paul Kelly (NHLPA Executive Director), Eric Lindros (NHLPA Ombudsman
and former NHL all-star), Andrew Ference (Boston Bruins defenseman), Matt
Stajan (Toronto Maple Leafs forward) and other players from the Bruins and
Leafs were all on hand to celebrate the announcement at Toronto's Westin
Harbour Castle.
    Initiated by Andrew Ference, the partnership will see the David Suzuki
Foundation act as an environmental resource to the NHLPA and its membership,
using their expertise to help the players become more eco-friendly, both in
their professional lives and at home.
    In addition, NHLPA members are doing their part to reduce global warming
through the NHLPA Carbon Neutral Challenge. This initiative, researched and
designed specifically for the players by the David Suzuki Foundation, involves
individual NHL players purchasing carbon credits to offset the carbon
footprint produced by their extensive travel schedule. Over 350 players have
already taken the challenge, with hundreds more expected to jump aboard in the
coming weeks.
    "It has been impressive to see so many of our members engage in this
challenge, taking responsibility for their own carbon footprints and
highlighting the need to focus on environmental protection," said Paul Kelly,
Executive Director of the NHLPA. "I applaud Andrew Ference's initiative to
collaborate with the renowned David Suzuki Foundation and welcome the
opportunity for the NHLPA to play a prominent role in the fight against
climate change."
    "I congratulate the NHLPA and the players for showing leadership on the
issue of climate change," added Dr. David Suzuki, co-founder of the David
Suzuki Foundation. "We have worked with them to ensure that this initiative
has environmental integrity, including the use of high quality Gold Standard
carbon offsets. Not only are players addressing their own climate impact, but
their actions will deliver an important message that will inspire millions of
hockey fans and be a model for other sports."
    Currently, The Challenge has been overwhelmingly well-received by the
membership during the NHLPA's ongoing 2007-08 Fall Tour. Paul Kelly, Eric
Lindros and other NHLPA staff have been educating the players about the
partnership with the Suzuki Foundation and the Carbon Neutral Challenge.
    "The initial response from the guys has been fantastic, with the number
of NHL players accepting the NHLPA Carbon Neutral Challenge still growing at a
rapid pace," said Andrew Ference. "It's important, as high profile athletes,
to use our platform to deliver a message of environmental responsibility and
accountability. Hopefully this will inspire our fans to follow suit."
    "Gold Standard carbon offsets for the NHLPA Carbon Neutral Challenge are
being purchased through Montreal based not-for-profit Planetair," said Dr.
David Suzuki.
    Steps have also been taken towards 'greening' the operations at the
NHLPA's office in Toronto, Ontario. This 'green' overhaul involves identifying
and targeting the office's major energy activities, and working toward the
development of a conservation program focusing on energy efficiency
improvements and waste reduction. This includes switching to a renewable
energy source and becoming 'bullfrogpowered'; offsetting staff business travel
and NHLPA events; and informing and encouraging staff to get involved in the
office and at home.
    Hockey fans can get involved by checking out both www.nhlpa.com and
www.davidsuzuki.org. The websites provide information on the NHLPA Carbon
Neutral Challenge, as well as information on how anyone can become carbon
neutral.

    About the National Hockey League Players' Association
    -----------------------------------------------------
    The National Hockey League Players' Association (www.nhlpa.com),
established in 1967, is a labour union whose members are the players in the
National Hockey League (NHL). The NHLPA works on behalf of the players in
varied disciplines. In 1999, the NHLPA launched the Goals & Dreams fund as a
way for the players to give something back to the game they love. To date, the
players' program has donated more than $16-million to grassroots hockey
programs around the world making it the largest program of its kind! The
program has donated full sets of hockey equipment to more than 8,000
economically challenged children in 17 countries and assisted with upgrades
and the building of hundreds of arenas world-wide. The NHLPA has taken action
to 'green' the operations of its offices, which includes using Bullfrog Power.

    About the David Suzuki Foundation
    ---------------------------------
    Since 1990, the David Suzuki Foundation (www.davidsuzuki.org) has worked
to find ways for society to live in balance with the natural world that
sustains us. Focusing on four program areas - oceans and sustainable fishing,
climate change and clean energy, sustainability, and the Nature Challenge -
the Foundation uses science and education to promote solutions that conserve
nature and help achieve sustainability within a generation. As part of its
ongoing commitment to sustainability, and to demonstrate that taking
responsibility for one's greenhouse gas emissions is straightforward and
inexpensive, the David Suzuki Foundation has implemented a carbon neutral
program in its own offices.

    About Bullfrog Power
    --------------------
    Founded in 2005, Bullfrog Power is a leading provider of 100% green
electricity, with service available to Ontario and Alberta residents and
businesses. Bullfrog Power provides Canadians with power from clean, green
sources like wind power and low-impact water power. And all of our generators
have received Environment Canada's Environmental Choice Program EcoLogo(M)
certification.





For further information:

For further information: Tyler Currie, Manager, Communications, NHLPA,
tcurrie@nhlpa.com, Office: (416) 313-2325, Mobile: (416) 414-3277; Dominic
Ali, Senior Communications Specialist, David Suzuki Foundation (Toronto),
domali3@gmail.com, Office: (416) 644-1032, Mobile: (647) 203-4701

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National Hockey League Players' Association

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David Suzuki Foundation

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