TIVERTON, ON, April 14 /CNW/ - The New Steelback Brewery is celebrating
victory having won two prestigious medals at the recent Ontario Brewing
Awards. Steelback's Tiverton Dark Lager won Silver in the Dark Lager Category,
and its newest product, Steelback Red Maple took home gold in the Honey Beer
"It has been a incredible year," says Jon Sherman, CEO and Owner of the
new Steelback, who took over the brewery in May 2008. "Our strategy has always
been to focus on the beer, and present it in a way that honours our local
heritage, and reflects our Canadian roots. We are proud of the people who
helped us in our year-long journey. It sure is great to be recognized with
In one year, the new Steelback Brewery has had a remarkable turnaround in
a large part due to introducing new ownership and senior management, and a
commitment to producing quality craft beer, proper packaging with an emphasis
on local heritage, and a realistic marketing strategy that highlights the
unique pricing strategy - premium product at everyday domestic prices.
In celebration of its first year as a new company, Steelback has launched
to licensees its Steelback Red Maple Honey Beer, sourcing local Bruce County
"We are proudly owned and operated in Canada," says Ian MacDonald,
President, Steelback Brewery. "Our Red Maple honours our community and our
country, and marks the first new beer with the new Steelback. And its
award-winning, a honour among many in our first year in business."
In one year, the new Steelback has become a member of the Ontario Craft
Brewers, won the Sobey's Business of the Year Award in Kincardine, became one
of the top selling brands of beer in Bruce County, and grown its licensee
business in all parts of the Province.
Steelback Brewery is located in Tiverton, Ontario on the shores of Lake
Huron. Steelback Brewery is all about quality and integrity of product from
locally-sourced natural ingredients with premium malted barley, the finest
hops from Europe and North America, and a painstaking minimum 28 day
fermentation process under the watchful eye of a skilled award-winning
brewmaster, Jayne McGillivray, to produce a premium craft beer taste.
Steelback beer is a premium craft beer at a regular beer price. The new
packaging is rooted in tradition, where a local lighthouse figures prominently
in the design.
Distributed at the Steelback Retail Store, TBS, LCBO and via licensees,
in under 10 months, the new Steelback has become a top selling brand in Bruce
County, and has expanded its distribution throughout Ontario via a
straightforward message - it's about the beer, delivered via outdoor, radio
and select newspaper ads. The Steelback Brewery Retail Store is open Monday
through Friday 10 AM - 4:30 PM. To learn more, visit steelbackbrewery.com.
For further information:
For further information: For Steelback information or to speak with
Steelback Brewery Executives contact: Annette Borger, (647) 439-5481 or