The New Face of Purina's Community Spirit



    ~ Pet Care Company Launches New Fund and Centre ~

    TORONTO, Sept. 12 /CNW/ - Nestlé Purina PetCare Canada, makers of leading
pet food and cat box filler, announced today the creation of the Purina
PetCare Legacy, and the latest initiative under this fund, a first-of-its kind
Pet Community & Discovery Centre devoted to pets and their owners.
    According to Purina research, over 51% of Canadian households have a dog
or cat. In comparison, Statistics Canada has reported that 31% of Canadian
households have children. With pets becoming an increasingly important part of
many people's lives, and families, the pet food manufacturer has taken strides
to support, recognize and celebrate the role pets play for Canadians.
    The Purina PetCare Legacy has been established by Nestlé Purina PetCare
Canada, as a special fund to support initiatives in the pet community,
celebrate the joy of pet ownership and enrich the pet experience through
education, programming and advocacy. The Pet Community & Discovery Centre, set
to launch Spring 2008 at Toronto's Harbourfront Centre site, is designed to be
a pet friendly and pet accessible venue, focused on encouraging responsible
pet ownership, providing pet owners with information and becoming a community
resource. The 16,000 square foot centre, located at 245 Queens Quay West, will
feature dog and cat related exhibits, events and activities for new and
experienced pet owners to enjoy.
    "People are always telling us about their relationships with cats and
dogs in their homes. In most households pets are considered members of the
family, and have an important place in our hearts," said Karen Kuwahara,
President of Nestlé Purina PetCare Canada. "At Purina, we quite simply live by
a promise to pet owners - your pet, our passion. Our passion for pets plays an
important role in everything we do, and inspired us to create the Purina
PetCare Legacy."
    Mary Siemiesz, the new Executive Director of the Purina PetCare Legacy
and long-standing spokesperson for the Purina Animal Hall of Fame, a
recognition program to honour pets that have helped save lives, is
enthusiastic about Purina's new approach. Both the Purina Animal Hall of Fame
and the company's support of service dog training programs form part of the
foundation for the Purina PetCare Legacy.
    "I've been fortunate to meet people who have credited their lives to the
heroic acts of their cats and dogs. Through our work with service animals,
many people have been given not only companionship, but a greater independence
and freedom than they might otherwise have known," remarked Siemiesz. "The
Purina PetCare Legacy was born from the special role our pets play everyday
and helps us to do more for the pet community - helping more pet lovers and
their four legged friends."
    "Canadians can look forward to more exciting announcements about the
Purina PetCare Legacy, and the physical demonstration of our commitment, the
new Pet Community & Discovery Centre in the near future," continued Mary
Siemiesz.




For further information:

For further information: Jenine LaFayette, PR Communications Specialist,
Nestlé Purina PetCare Canada, (905) 287-3732 or
jenine.lafayette@purina.nestle.com


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