The "new" Chatelaine on newsstands starting tomorrow



    The Celebration includes a look forward at 80 Canadian Women to Watch

    TORONTO, April 1 /CNW/ - The country's first magazine for Canadian women
has undergone one of the most significant visual and architectural redesigns
since it first began publishing 8 decades ago. The 80th anniversary
collector's edition of Chatelaine will begin to arrive in mailboxes and on
newsstands across the country beginning this week. The largest issue in the
magazine's history features a very special cover that will be unveiled to a
noteworthy group of celebrities, industry-professionals and well-known
Canadians at a red carpet gala taking place tomorrow evening at the Windsor
Arms in Toronto.
    Not only is the collector's edition of Canada's leading women's magazine
a keepsake for subscribers, it's also being offered to all Canadian newsstand
shoppers at a special price of $1.99.
    "We're bringing our almost 4 million readers more of what they love and
expect from Chatelaine, but with a contemporary look and an innovative
approach to the various sections of the magazine," said Maryam Sanati,
Editor-in-Chief. "Chatelaine will continue to engage the hearts and minds of
those readers."
    The latest incarnation of Chatelaine does what the magazine has always
done throughout its 80-year history - it speaks to women during the busiest
years of their lives. Recognizing the special place that Chatelaine holds in
the hearts of those women, the magazine will still be built around the pillars
of food, health, social issues, fashion, beauty, money and home décor.

    
    Highlights of the new Chatelaine include:
    -   Covers that celebrate Canadian Women.

        While the collector's edition features a distinctly fabulous cover,
        future issues of the new Chatelaine will feature a Canadian woman as
        part of an exclusive, revealing cover story. An elegant new logo and
        bold tagline - "First For Canadian Women" - reflect Chatelaine's
        status as the country's original, and most relevant, women's
        magazine.

    -   Food comes first.

        With a lively and life-style focused approach, the food section will
        become the first of the regular sections of the magazine. New
        departments include: How-to demonstrations (on the page and online at
        ChatelaineTV), the latest in food trends and ingredients, "how to
        buy" stories on the best kitchen gear, visits with celebrity chefs,
        and of course the much-loved recipes from the Chatelaine Test
        Kitchen - all delivered in a new breathtaking visual format.

    -   More features.

        Even before Canadian women were recognized as persons, there was
        Chatelaine, often leading the discourse on social issues and breaking
        taboos. The tradition continues in every edition: investigative
        journalism by the most well-informed contributors in the country,
        revealing profiles of relevant and inspiring Canadian women, breaking
        international stories and informative service packages.

    -   A new weekend section.

        An expert selection of the best of popular culture - from the printed
        word to the blogosphere - is offered in a brand new section.

    -   More trusted voices.

        Useful advice and provocative opinion from a family of experts,
        including the magazine's own editors, plus Chatelaine's new
        Green for Life expert, Gillian Deacon, Modern Times columnist Katrina
        Onstad, and, demystifying matters of money, Chatelaine's new Money
        Shrink, Kira Vermond.

    -   More community.

        Five different women pulled each month from amongst thousands of
        entries in the Chatelaine reader feedback panel will be featured in
        every issue of the magazine. They will offer their points of view on
        a variety of topics.

    -   More health.

        An expanded, highly visual health section featuring medical,
        wellness, fitness and nutrition news, how-tos, viewpoints from both
        traditional medicine and alternative therapy, and first-person
        stories of survival.

    -   More Surprises.

        The May 2008 issue delivers a revealing and sometimes surprising romp
        through the archives of Chatelaine and a special feature: 80 Women to
        Watch. Following months of research and reporting, the editorial team
        has selected a nationwide list of heroes, innovators and visionaries
        in every field, from art and culture to business, science to politics
        and community. Plus: Seven women at the top of their industry pick
        their successors.
    

    About Chatelaine:

    Canada's leading women's magazine and community reflects and connects
Canadian women with relevant information and inspiring stories. For 80 years,
Chatelaine magazine has been building communities while providing leading-edge
insights into women's foremost concerns in the areas of health, food, social
issues, décor, fashion, money and beauty. Chatelaine.com is a leading Canadian
destination for women 18+. Chatelaine is owned and operated by Rogers Media
Inc., a division of Rogers Communications Inc.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Suneel Khanna, (416) 764-1219,
suneel.khanna@rci.rogers.com

Organization Profile

Chatelaine

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890