OTTAWA, June 4 /CNW Telbec/ - A broad and unprecedented coalition of
Canadian travel and tourism sector organizations are calling on lawmakers
today to recognize the many significant challenges facing the industry.
Marking "Travel and Tourism Day on the Hill", the National Travel and Tourism
Coalition (NTTC) is urging the government to establish a joint task force to
consider critical issues of public policy affecting the sector in Canada.
Converging on Parliament Hill, the partner organisations of the NTTC will
underscore to government the critical role of the travel and tourism sector as
an economic and social enabler that:
- Generates $74.9 billion in annual GDP ;
- Represents almost 1.7 million jobs nationally employed in the travel
and tourism sector;
- Brings millions of foreign tourists to Canada each year and serves
hundreds of destinations by air both domestically and to points on five
- Represents $18.8 billion in national accommodation revenue
- Contributes $19.7 billion in tax revenues for all levels of government
Faced with daunting challenges such as a decline in Canada's share of
worldwide travel and tourism activity, regressive fiscal policies, a multitude
of user fees, charges, and a global recession, Canada's travel and tourism
sector seeks to engage with government to develop a new approach to
tourism-related policy that can maximize Canada's potential. In this spirit,
on June 4th, the National Travel and Tourism Coalition will emphasize the
following objectives with parliamentarians and government officials:
- The Federal Government needs to recognize that air transport is an
enabler and driver of the economic prosperity of Canada.
- A strategic plan and policy framework should be developed that will
enhance the global competitiveness of Canada's aviation and tourism
- The Federal Government should be proactive and diligent in negotiating
mutually beneficial liberalized bilateral air transport agreements, as
per the existing Blue Sky policy framework.
With a membership that includes national airlines, airports, tourism and
hospitality service providers, the National Travel and Tourism Coalition aims
to work together with the government to develop a stronger, more competitive
and world-class travel and tourism industry in Canada.
The members of the coalition include the Canadian Airports Council, the
Canadian Association of Tour Operators, the Hotel Association of Canada, the
International Air Transport Association, the National Airlines Council of
Canada, and the Tourism Industry Association of Canada.
For further information:
For further information: Canadian Airports Council: Daniel Gooch, (613)
560-9302 ext. 16, Daniel.email@example.com; Canadian Association of Tour
Operators: Pierre LePage, (416) 485-8232, firstname.lastname@example.org; Hotel Association
of Canada: Andrea Myer, (613) 237-7149, email@example.com;
International Air Transport Association: Steven Lott, (202) 628-9292,
firstname.lastname@example.org; Martine Ohayon, (514) 874-0202,ext 3413, email@example.com;
National Airlines Council of Canada: Brigitte Hébert, (613) 292-3238,
firstname.lastname@example.org; Tourism Industry Association of Canada: Kevin
Desjardins, (613) 238-6251, email@example.com