The National Parenting Center awards Mega Brands with three 2008 seals of approval



    Smart Builders Piano, Struxx Robotrixx and Legends: King Arthur 'Battle
    Action Castle' Honored with Prestigious 2008 Seals Of Approval

    MONTREAL, Sept. 23 /CNW Telbec/ - MEGA Brands is pleased to announce that
Smart Builders Piano, Struxx Robotrixx and Legends: King Arthur 'Battle Action
Castle' have all received The National Parenting Center's 2008 Seal of
Approval for exceptional quality, design, innovation, educational attributes
and play value.
    The National Parenting Center's toy testers were very impressed with the
Smart Builders Piano, the first electronic piano that combines musical wonder
and building fun. "The testers saw tangible evidence that their children were
advancing their musical, design and spatial skills," says David Katzner,
President of The National Parenting Center. "Also impressive was how their
children happily played with this toy for hours, independently, listening to
each and every sound the toy created. The bright colors, piano-style keyboard
and building block appealed to boys and girls of varying ages."
    Testers particularly liked the idea of having the blocks and their
configuration determine the different musical rhythms and sounds. "This very
unique musical toy is truly ingenious and delighted young and old alike.
Parents reported that they believed this toy would have a very impressive
shelf life, making it well worth the price," he adds.
    Struxx Robotrixx attracted testers instantly with an innovative concept
that allows kids to create larger than life builds using balls, sockets and
rods that click together, and with cool special effects like motion detection,
light up eyes, gears, sounds and automatic movement.
    "MEGA Brands has a brand new take on building toys and according to our
testers, they have a winner on their hands," says David. "What really allows
Struxx to stand out from the crowd is how it uses lights and articulated
movement. As a result, after you have invested a considerable amount of time
and effort into making this very large robot, having it "come to life" is
quite a nice payoff."
    Also a favorite was Legends: King Arthur 'Battle Action Castle', which
allows kids to bring figures to life without their fingers getting in the way
through Micro Motion TM controllers. "The mythic King Arthur is one of the
most enduring figures in literature but his legend and those of his fellow
Round Table Knights have moved into so many other arenas that it is hard to
keep track. From film to video games and now thanks to MEGA Brands, a
wonderful fantasy play set," explains David. "Everything is here for your
child to delve into the era of chivalry, bravery and broadswords. The set is
sturdy and nicely detailed with all the characters and extras that are needed
to play act a medieval story of epic proportions."
    "We are delighted to be recognized for our creativity and innovation.
These awards are helpful benchmarks for parents, and our success demonstrates
that MEGA Brands' toys offer the best value in learning and play experiences,"
said Vic Bertrand, Chief Innovation Officer of MEGA Brands.

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
    The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext
and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

    About The National Parenting Center

    North American's largest parent advocacy organization, The National
Parenting Center, has been providing parents with advice and support on issues
ranging from pregnancy through adolescence since 1989. The Seal of Approval
program was designed to further that cause by gathering the opinions of
hundreds of parents over a two month testing period. This consumer evaluation
of products and services marketed to children and their parents has
established the Seal of Approval as North America's premier peer-to-peer
award. Parents can browse product reviews and parenting advices columns at
www.tnpc.com




For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,
hchizick@megabrands.com

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