TORONTO, Nov. 26 /CNW/ - Walt Disney Parks and Resorts today announced
that families in the U.S. and Canada that book between now and Dec. 23 will
get a telephone call from Mickey Mouse personally announcing the good news on
Parents can plan their trips start-to-finish online and choose to have
Mickey Mouse call their house and give a magical surprise to their kids on
Dec. 25. They can also select the greeting that Mickey gives their families --
either "Merry Christmas" or "Happy Holidays." Starting on Cyber Monday, Disney
launches the special "Mickey Call" holiday promotion Web site directing
families to book their Disney vacation packages online, by calling Walt Disney
World Resort at 407/939-7734 or through a travel agent.
"Many families purchase Walt Disney World vacations as Christmas gifts
for their kids," said Walt Disney World President Meg Crofton. "The call from
Mickey is a creative, personalized way to bring magic into homes on Christmas
morning and to get kids excited about their incredible gift."
The "Mickey Call" holiday promotion is back by popular demand after its
success last holiday season, when Mickey Mouse called thousands of homes on
Christmas Day, making the holiday extra special for those families. This year
the holiday gift promotion is expected to be even more popular, largely
appealing to the savvy group of "online moms" who want gift-giving without the
hassle and in just a few clicks.
"Research shows that the majority of moms (62%)(*) will do at least some of
their holiday shopping online this year," Crofton said. "This is a chance to
connect with parents online and help them add some special magic to the
holidays. This holiday, parents get Disney vacation packages at an affordable
price, and kids get a Christmas surprise from Mickey."
This Disney holiday offer will be available to families who book a
non-discounted 2008 Walt Disney World vacation online at
www.disneyworld.com/holidaycall or by calling Walt Disney World Resort at
407/939-7734 or through a travel agent.
(*) Source: "Marketing to Moms Coalition Study Shows Key Holiday Shopping
Plans" PR Newswire, Sept 25, 2007
(Photo available upon request)
For further information:
For further information: Media Contact: René d'Entremont, Publicist,
Disney Parks Canada, (416) 596-3356, Rene.email@example.com