The Market By Longo's Offers Healthy & Fresh Alternatives for Busy Downtown Consumers



    Food passion, expertise, quality and selection in the heart of the city

    TORONTO, June 25 /CNW/ - Longo's is excited to announce the grand opening
of its newest store at 111 Elizabeth Street, bringing a passion for food,
unrivalled expertise, and outstanding quality to the downtown crowd. This
marks Longo's 17th GTA location and their second urban format store, elevating
the downtown grocery shopping experience to a sensory adventure in food.
    Catering to busy downtown shoppers, The Market by Longo's offers a
healthy, preservative free alternative to fast food. A recent Canadian trend
report ranks nutrition as the most important driver for consumer food choices.
Longo's recognizes that nutrition, taste and convenience are of upmost
importance to their shoppers. The Market by Longo's incorporates all of these
consumer shopping choices and caters specifically to downtown urbanites with a
refined taste for convenient and healthy food options.
    Longo's shoppers have access to a team of experts whose unrivalled
passion for the highest quality produce, premium specialty items such as
cheeses and chocolate, and choice meat and seafood offerings is matched only
by their knowledge. Longo's team of experts are highly trained and educated in
their respective departments and enjoy sharing their knowledge with their
shoppers. "At Longo's we're dedicated to making our customers experiences a
genuine adventure in food," said Rosanne Longo, Longo's spokeswoman. "By
offering healthy and tasty meal solutions, entertaining and preparation ideas
and unique and innovative products from Longo's own signature brand, we help
our customers spice things up and add variety and excitement to every meal."
    At The Market by Longo's customers will find restaurant quality food at a
fraction of the price. Visit the full service bakery for a great selection of
artisan breads; the meat and seafood counter for succulent, high quality
proteins; the gourmet cheese and deli section, or their signature produce
department offering fresh, premium quality fruits and vegetables including
many from local area farms. "Longo's hand selects produce six days a week from
the Ontario Food terminal ensuring freshness beyond compare," said Rosanne
Longo, Longo's spokeswoman. Customers will also find a broad selection of hot
and healthy, ready-made meal solutions in the Longo's Kitchen as well as their
(our) very popular award-winning 40 item salad bar. And for an afternoon
pick-me-up, the Market at the Elizabeth Street even has a Starbucks for the
coffee connoisseur.
    "We're really excited to become a valued member of this bustling
community. 'The Market' by Longo's offers a high quality customer experience
you won't find anywhere else. We're looking forward to providing the downtown
core with a healthy, unique alternative to fast food," says Rosanne Longo,
Longo's Spokeswoman.
    The Market heralds a new generation of Longo's stores that have been
designed to meet an increasing consumer demand for a superior shopping
experience and access to a wide variety of quality, nutritious foods and
services for those living and working downtown.
    The Grand Opening ceremony will feature a ribbon cutting by City
Councilor Kyle Rae and a presentation from Longo's spokeswoman, Rosanne Longo.
For store opening details, please visit www.longos.com.

    About Longo's

    A family owned organization, Longo's first opened its doors in Toronto in
1956 and now has 17 stores across the GTA, with more scheduled to open soon.
Inspired by their Founders, Longo's team of food experts are dedicated to
exceeding customer expectations by offering the best food experience to every
customer every time by providing Fresh & Unique Offerings; Everyday Foods &
Groceries; Services for Ease; and Education and Ideas For Adventures In Food.




For further information:

For further information: Michelle Robichaud, Manager, Communications,
Longo's, (416) 543-8427 cell, michelle.robichaud@longos.com; Karen Nussbaum,
Consultant, Thornley Fallis Communications, (416) 515-7517 ext. 334,
nussbaum@thornleyfallis.com

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Longo's

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