The Lung Association launches new campaign to celebrate former smokers during National Non-Smoking Week



    OTTAWA, Jan. 20 /CNW Telbec/ - To honour Canadians who have quit smoking,
The Lung Association is launching a new campaign called "Celebrating Quitters"
as part of National Non-Smoking Week. "We're asking Canadians to share their
quit stories with us so that they can inspire others," says Nora Sobolov,
president and CEO of The Lung Association.
    <a href="http://www.lung.ca/protect-protegez/tobacco-tabagisme/stories-histoires/people-gens_e.php#anna">Anna Bertram</a>, a professional model, says she struggled for 10 years with
her smoking addiction. "I started smoking when I began my modeling career at
the age of 16. Looking back, I recognize the role that peer pressure played;
the need to fit into the industry and the idea of maintaining a "cool" image
played in my decision to start smoking. For 10 years I struggled with the
challenges of nicotine addiction. I finally realized it was a life journey to
quit. I am now smoke-free."
    <a href="http://www.lung.ca/protect-protegez/tobacco-tabagisme/stories-histoires/people-gens_e.php">Reginald Mercredi</a> quit smoking 12 years ago. "I started smoking when I
was 14. My sister smoked and I bummed a cigarette off of her. I started out
just smoking 3 cigarettes a day. Before I quit, I was smoking a pack and a
half a day," says the former smoker from Cross Lake, Manitoba. "Smoking made
me feel sick. It gave me headaches. So when I was 28, I quit cold turkey.
    "My dad died of a rare nasal cancer. He smoked all his life. My uncle
Charlie died of lung cancer. My message to everyone is: Don't start smoking."
    Reginald's <a href="http://www.lung.ca/protect-protegez/tobacco-tabagisme/stories-histoires/people-gens_e.php#eugennie">Eugennie</a> four years ago. "After I quit, I noticed that I
didn't have colds every month. I used to get colds all the time and cough a
lot. My breathing is healthier now," says Eugennie Mercredi. "My taste has
improved. I feel good. My blood pressure is back to normal."
    Eugennie and Reginald Mercredi are actively spreading awareness about
smoking in their Northern Manitoba community through a grass-roots initiative
called the <a href="http://www.lung.ca/protect-protegez/tobacco-tabagisme/stories-histoires/communities-communautes_e.php#bluelight">Blue Light Project</a>. For more than a year, this crusading couple has
been handing out blue lights to those who have declared their homes as smoke
free.

    Learn more

    <a href="http://www.lung.ca/protect-protegez/tobacco-tabagisme/stories-histoires/people-gens_e.php">"How I quit smoking" - read personal quit stories by other Canadians</a>

    <a href="mailto:quitstory@lung.ca">Share your quit story with us</a>

    <a href="http://lung.ca/protect-protegez/tobacco-tabagisme/quitting-cesser/how-comment_e.php">Learn how to quit smoking</a>

    <a href="http://www.nnsw.ca/">Get more information about National Non-Smoking Week</a>

    Established in 1900, The Lung Association is one of Canada's oldest and
most respected health charities, and the leading national organization for
science-based information, research, education, support programs and advocacy
on lung heath issues.




For further information:

For further information: or to arrange an interview, media
representatives may contact: Cameron Bishop, Director of Communications and
Government Affairs, The Lung Association, (613) 569-6411, ext. 223,
cbishop@lung.ca

Organization Profile

THE CANADIAN LUNG ASSOCIATION

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890