MONTREAL, Aug. 25 /CNW Telbec/ - Recognized for its referrals and
communications expertise, the Literacy Foundation is proud to launch an
awareness-raising campaign addressing immigrant women with little schooling
who live in the Montréal region. The campaign is a project of the Programme
d'appui aux relations civique et interculturelles, a program to support
intercultural and civic relations, sponsored by the ministère de l'Immigration
et des Communautés culturelles.
From August 25 to October 4, thousands of leaflets will be distributed in
six different languages (French, English, Spanish, Arabic, Punjabi and Farsi)
to Montréal community groups and businesses regularly frequented by immigrant
women. The Foundation hopes that in this way it will be able to inform women
of the available training resources through its Info-Alpha phone line:
1-800-361-9142. A radio and print promotional campaign is also being deployed
in specialized media outlets during the same period.
Born elsewhere, learning here
Born elsewhere, learning here, a day-long forum organized by the
Foundation in March 2007, attracted 100 participants from different ministries
and agencies concerned with the training-employment continuum of immigrants.
It incontrovertibly proved the need to develop new ways of intervening with
immigrant women, who, either illiterate in their mother tongue or unable to
function in French, end up living in disturbingly isolated conditions. "We
must act rapidly to reduce the isolation of these women so that they can
participate fully in the economic, social and cultural life of Quebec
society," stressed the Foundation's CEO, Maryse Perreault.
Initiated by the Literacy Foundation in 1990, the Info-Alpha phone line
is a free and confidential help and referral line for illiterate people and
anyone seeking basic education in reading and writing in Québec.
Founded in 1989, the Literacy Foundation is a nonprofit organization
whose mission is to ensure that everyone-adults and children-has access to
reading and writing. To help the Foundation, make an online donation at
For further information:
For further information: Sandra Chabannel, Public Relations Officer and
Webmaster, (514) 289-1178, ext. 224, firstname.lastname@example.org;
Source: Awareness Department, Literacy Foundation,