The laughs are coming!



    Just For Laughs gives Toronto a taste of the largest and most prestigious
    comedy event on earth

    TORONTO, March 28 /CNW/ - Just For Laughs is thrilled to announce that it
will be coming to Toronto as part of its 25th Anniversary celebrations this
summer. From July 26 to 28, Just For Laughs will bring Toronto some of the
most popular events from the annual Montreal Festival, including six
prestigious Gala shows and free outdoor programming in Yonge-Dundas Square.
    Just For Laughs will create a unique Toronto Comedy Festival with the
intent of returning in future years and expanding the Just For Laughs brand.
The Toronto event will not be a duplicate of the Montreal Festival. The
composition and diversity of the population make it a pre-requisite that the
Toronto festival offer a different approach and programming. Using 25 years of
experience, Just For Laughs is committed to developing a truly distinctive
Festival event that recognizes and responds to the City of Toronto, its sense
of self, and its place in time. Given the strength of the City's Canadian and
international tourism base, and the unparalleled ethnic diversity of its
population, this promises to offer something funny for everybody.
    The Festival is proud to have the support of its various partners, the
province of Ontario, the City of Toronto, Tourism Toronto and Westjet. "We are
pleased to provide $400,000 towards launching and promoting the first annual
Toronto Just for Laughs Festival," said Minister of Tourism Jim Bradley. "More
visitors, more economic activity, more jobs created, more fun in Ontario this
summer - that is a comedy festival punch line we can all applaud."
    "Just For Laughs has the potential to draw visitors to the City, increase
Toronto's profile internationally as a tourism destination and generate strong
positive impact on the local economy. Just For Laughs will be a very positive
addition to the Toronto tourism, entertainment and cultural landscape," said
Mayor David Miller.
    "Toronto has a rich comedy heritage and through Just For Laughs that part
of our personality will be even more available for visitors to experience,"
said Lyle Hall, Board Chair of Tourism Toronto. "The tourism industry got
behind this initiative early with a significant investment because it has the
potential to attract new visitors and gives our past visitors a reason to come
see us again."
    Toronto festival goers can look forward to: six Gala shows hosted by a
major television or film star and two days of large scale free outdoor
festivities made famous by Just For Laughs including: European street theatre,
urban animation, buskers and musical and visual arts.
    Come celebrate 25 years of laughter in Toronto this summer when Just For
Laughs takes over the T-dot for an unforgettable 3-day comedy extravaganza
destined to become an international event. Be there for the beginning of a new
direction in comedy July 26 to 28, 2007!

    Stay tuned, programming details will be announced in a couple of months.

    
                     Visit our website at www.toronto.ca
    





For further information:

For further information: Leisa Lee, Just For Laughs, (514) 845-3440,
extension 2258, llee@hahaha.com


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