Random House of Canada and Art for Commuters create the first digital
book preview on the Onestop TTC Network
TORONTO, Aug. 5 /CNW/ - Random House of Canada (RHC), Art for Commuters
(A4C) and Onestop Media Group (OMG) have partnered in a new venture that will
bring author's texts to life on hundreds of large-format LCD monitors in the
Toronto Transit Commission's subway system, to over a million people daily.
This ground-breaking promotion launches Toronto-based author Andrew
Pyper's new book THE KILLING CIRCLE (available in stores August 5), and runs
August 5 - August 15. Three 1-minute videos were produced by artist Leslie
Loksi Chan, specifically for the Onestop TTC Network and reference different
parts of the book; part 1 will air for the first three days; part 2 for the
following three days; part 3 for the remaining three days; and all three will
replay sequentially for the last two days. The videos include a push to enter
to win a copy of the book online, where the videos can also be viewed on
This type of digital book promotion is unique. Lisa Charters, Vice
President, Director, Online Sales and Marketing at RHC, explains, "In a world
where it has become almost impossible to get a video to the surface of online
properties such as YouTube, Random House of Canada is always looking for
innovative and measurable ways to get more eyeballs on its books. Reading and
riding the TTC go hand and hand. Combine that with the fact that Andrew Pyper
is a Toronto author and the setting of his new book The Killing Circle is
Toronto, makes this a perfect environment and medium for the launch of the
Michael Girgis, President of ONESTOP Media Group says, "This is a
fantastic example of what unique opportunities exist with Out-of-home Digital.
Random House of Canada has tapped into a massive hyper-targeted captive
audience and discovered an engaging way to promote books, while A4C has
discovered yet another way of weaving more art-inspired content to our
viewers' daily commute."
This collaboration crosses many boundaries to bring together two unique
talents. Leslie Chan's elegant and haunting series of videos are inspired by
the complex layers of literary intrigue that make Andrew Pyper's novel THE
KILLING CIRCLE so remarkable.
Sharon Switzer, Executive Director/Curator of A4C says, "We are excited
to be opening up a new avenue for the production of public art through our
work with Random House of Canada and Onestop Media Group. With this
initiative, we are helping forge unique and inspirational relationships with
the visual arts community. We are very happy to be able to offer commuters
these exceptional, book inspired videos."
RHC, A4C and OMG are looking forward to entertaining the TTC community
with more author and video artist inspired content.
Random House of Canada Limited is the Canadian division of Random House,
Inc., the world's largest publisher of general interest hardcover, paperback
and audio adult and children's fiction and nonfiction books. Random House of
Canada Limited is home to the prestigious and long-standing Canadian imprints
Doubleday Canada, Knopf Canada, Random House Canada, Vintage Canada, Anchor
Canada and Seal Books. Random House is the book publishing division of
Bertelsmann AG, one of the world's foremost media companies.
Art for Commuters puts art on urban screens. The same team that produces
The Toronto Urban Film Festival, Words Travel Fast, and Contacting Toronto is
organizing this digital book preview on the Onestop Network of screens on the
TTC. Visit our website for upcoming deadlines and for more information on this
and other programs.
ONESTOP Media Group is a turn-key Out-of-Home Digital network operator.
ONESTOP's expertise in the retail, hospitality, and transit industries is
recognized by clients such as, Hilton Hotels, Sporting Life, National Car
Rental, Toronto Transit Commission, Queen's University and The Wall Street
For further information:
For further information: Sharon Switzer, Executive Director, Art For
Commuters, E: firstname.lastname@example.org, P: (647) 988-8132; Nicola Makoway,
Publicity Manager, Random House of Canada, E: email@example.com, P:
(416) 957-1538; Erin Jandciu, Communications Director, ONESTOP Media Group, E:
firstname.lastname@example.org, P: (416) 646-7912