New "invisible" hearing aid remains in the ear 24/7, for months at a
TORONTO, May 12 /CNW/ - Canadians with hearing loss, who prefer that no
one "see" how well they can hear, now have an innovative new option to
consider with the introduction of Lyric, the first completely
invisible, Extended Wear hearing aid.
Inserted deep inside the ear canal by a hearing health professional,
Lyric can be worn for up to four months at a time, allowing users to
shower, sleep, swim, talk on the phone and even listen to headphones.
The unique placement of the device, close to the eardrum, allows
natural hearing, without surrounding noise or feedback.
"Lyric is a tiny wonder, a really innovative step forward," says Lisa
Macari, Doctor of Audiology from Windsor, Ontario. "It's small enough
to sit comfortably in the ear canal for months, and yet powerful enough
to deliver natural sound quality. It's completely effortless, as
there are no batteries to change, no maintenance, and no daily
insertion or removal required."
Although 10 per cent of all Canadians experience hearing loss, only one
in six Canadians who suffer choose to wear hearing aids. Whether their
reasoning is that hearing aids are too bulky, don't provide optimal
sound quality, or they're embarrassed of being seen with a hearing aid,
Lyric offers a solution.
"One of the best things about Lyric is that it remains completely
invisible from the outside, allowing the wearer to participate in all
their normal everyday activities, without anyone knowing they suffer
hearing loss," says Dr. Macari. "Some people even call Lyric the
contact lens for the ear."
Designed by Phonak, a leading Swiss-based hearing device company, Lyric
is designed for people with mild to moderately-severe hearing loss. It
is sold on a subscription basis, with wearers choosing one-to-three
year subscription terms. Visits with a hearing healthcare
professional can take as little as 15 minutes every four months, and
users get a brand new device at every refit, which means they always
benefit from the lateset technology.
"Invisible hearing aids such as Lyric open the door for users concerned
about cosmetic aspects, fear of prejudice or who are reluctant because
of complex hearing aids," says Dr. Maracri. "Most importantly, they
bring back the wearer's ability to hear well. And that's the real
beauty of it."
Lyric isn't suitable for everyone, but it does offer an innovative and
comforting solution for those requiring a hearing device. To determine
eligability for Lyric, visit www.phonak-lyric.com to find a local hearing healthcare professional.
Headquartered near Zurich, Switzerland, Phonak, a member of the Sonova
Group, has developed, produced and globally distributed
state-of-the-art hearing systems and wireless devices for more than 60
years. The combination of expertise in hearing technology, mastery in
acoustics and strong cooperation with hearing care professionals allows
Phonak to significantly improve people's hearing ability and speech
understanding and therefore their quality of life.
Phonak offers a complete range of digital hearing instruments, along
with complementary wireless communication systems. With a worldwide
presence, Phonak drives innovation and sets new industry benchmarks
regarding miniaturization and performance.
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