LOS ANGELES, CA, Feb. 5 /CNW/ - February 5 , 2009 - Walt Disney Studios
Motion Pictures and IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced
that the highly anticipated The Jonas Brothers: The 3D Concert Experience,
directed by Bruce Hendricks (Hannah Montana/Miley Cyrus: Best of Both Worlds
Concert Tour), will be released for a one week engagement in select IMAX(R) 3D
theatres, simultaneously with the film's wide release in 3D on February 27,
2009. The IMAX(R) 3D release will be digitally re-mastered into the
unparalleled image and sound quality of The IMAX Experience(R) with IMAX
DMR(R) (Digital Re-Mastering) technology.
Commenting on the announcement, Mark Zoradi, president, Walt Disney
Studios Motion Pictures Group, said, "Seeing the Disney Digital 3D(TM) Jonas
Bros film in IMAX 3D is the ultimate way to experience the excitement and
exhilaration of the group's sensational 'Burning Up Tour.' The Disney Digital
3D(TM) experience gives moviegoers a whole new appreciation for the music,
performances, and personalities of the incredibly popular Jonas Brothers. This
special limited engagement IMAX 3D presentation combines the company's
world-famous surround sound with impressive imagery to supercharge the concert
experience, and take it to a whole new level of entertainment."
"Our ability to add this exciting limited engagement to our 2009 lineup
was made possible thanks to the successful rollout of our IMAX digital
projection system, which gives IMAX, exhibitors and studios increased program
flexibility," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley
J. Wechsler. "We're very happy to be expanding our relationship with Disney
and we look forward to bringing together our two great brands to deliver a
very special and immersive movie experience for Jonas Brothers fans."
"We're delighted to be a part of Disney's next big 3D film event and this
special one-week run is a great way to jump-start the five-picture deal our
companies announced last year," added Greg Foster, Chairman and President of
IMAX Filmed Entertainment. "With IMAX's amazing digital sound and
crystal-clear images, The IMAX 3D Experience(R) will transport moviegoers and
fans on to the stage with the Jonas Brothers and into their high energy
This high-energy Walt Disney Pictures rockumentary 3D feature film event
from director Bruce Hendricks ("Hannah Montana/Miley Cyrus: Best of Both
Worlds Concert Tour"), blends excerpts from the Brothers' red-hot "Burning Up"
concert tour, including guest performances from Demi Lovato and Taylor Swift.
The film also includes exclusive behind-the-scenes footage, off-the-wall
segments, a never-before-heard song ("Love Is On Its Way"), swarming fans and
a lot of JB-style humor-giving fans never-before-seen insights into the lives
of Kevin, Joe and Nick.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company's
groundbreaking digital re-mastering technology that allows it to digitally
transform virtually any conventional motion picture into the unparalleled
image and sound quality of The IMAX Experience. IMAX's renowned projectors
display crystal-clear images on the world's biggest screens, and the IMAX
brand is recognized throughout the world for extraordinary and immersive
entertainment experiences for consumers. As of September 30, 2008, there were
320 IMAX theatres operating in 42 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), The IMAX 3D Experience(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.
This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the performance of films, the signing of theatre system
agreements, the viability of new technologies, businesses and products, the
timing of theatre system deliveries, the mix of theatre systems shipped, the
timing of the recognition of revenues and expenses on film production and
distribution agreements, risks arising from potential material weaknesses in
internal control over financial reporting and fluctuations in foreign currency
and in the large format, general commercial exhibition and out-of-home
entertainment markets. These factors and other risks and uncertainties are
discussed in the Company's most recent Annual Report on Form 10-K and most
recent Quarterly Reports on Form 10-Q.
For further information:
For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, firstname.lastname@example.org; Entertainment Media: Rogers &
Cowan, Los Angeles, Jason Magner, (310) 854-8128, email@example.com;
Investors: IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
firstname.lastname@example.org; Business Media: Sloane & Company, New York, Whit Clay,
(212) 446-1864, email@example.com