"The Invisible Border" - Canadian Retailers could see further losses to the U.S.



    Survey shows leap in Christmas season cross-border on-line shopping

    CALGARY, Nov. 29 /CNW/ - This Christmas season more Canadians than ever
will be shopping in the U.S. - without leaving their homes. A new national
research study, conducted by ZINC Research and its partner Dufferin Research,
shows that the recent dollar parity has created a spike in online shopping
across the nation, most notably in the west.
    "This is a significant and unsettling finding," says Brian F. Singh,
Managing Director of ZINC Research. "U.S. shopping is no longer restricted to
Canadians living near the border. With the current value of our dollar,
Canadians are jumping on the on-line bandwagon to grab US deals, and our
retailers are likely to take the hit."
    Nearly half (48%) of the 1,200 respondents said they will do on-line
shopping for Christmas, and a full 70% of those said they would or might buy
in the U.S.. Of those, 45% said they would do more on-line shopping in the US
than they did last year.
    The results indicate that with the stronger dollar, Canadians are
altering the fundamentals of shopping habits, and are basing their decisions
on both price and convenience. Two-thirds of respondents cited price as the
main motivator, and three-quarters of those indicated that the strong dollar
has made this even more the case this year from last year.
    "With dollars increasing going south, Canadian retailers could likely be
hurt during the Christmas shopping season," said Singh. "Not just will more
people shop from home instead of the malls, but they are critical comparison
shoppers and have no issues going beyond borders and shopping online."

    For a copy of the full report go to
http://www.zincresearch.com/pressroom.htm





For further information:

For further information: John P. Larsen, Communications Officer, ZINC
Research. Inc, (403) 860-1421; Brian Singh, Managing Director - ZINC Research,
Inc., brian@zincresearch.com, (403) 269-7526

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ZINC RESEARCH

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