The IKEA Way on Environmentally Responsible Retailing



    BURLINGTON, ON, Jan. 22 /CNW/ - IKEA Canada supports the announcement
made today by Stewardship Ontario, that they are partnering with other major
retailers to take responsibility for recycling programs of their products.
IKEA has been an industry leader in this initiative for almost a decade. In
2001, IKEA Canada was the first Canadian retailer to launch the "Free Take
Back" program for both CFL light bulbs as well as non-rechargeable batteries.
    "IKEA has for a long time recognized the importance of taking
responsibility for the products we sell", says Madeleine Lowenborg-Frick,
Corporate Communications Manager, IKEA Canada. "Caring for people and the
environment is not a new proposition for IKEA. It is has been fundamental to
the way we do business for decades."

    
    -   Since 1956, IKEA has been packing in flat packs. This means that we
        have been reducing product packaging and transportation emissions all
        along.

    -   In August 1996 IKEA was the first retailer in Canada to introduce a
        reusable bag program with the iconic IKEA Blue Bag. The blue bag
        costs $1, is made of recyclable polypropylene plastic, it's durable,
        hefts up to 60kg and is big enough to hold two loads of laundry.

    -   Since 1998, IKEA Canada has partnered with Tree Canada to plant
        14,000+ trees through the "Pick a Tree, Plant a Tree" program. These
        trees offset the same amount of carbon dioxide as created by heating
        approximately 1300 homes with electricity for the year.

    -   In 2001, IKEA Canada was the first retailer in Canada to launch a
        free recycling program in their stores for CFL bulbs and
        non-rechargeable batteries.

    -   In 2002 IKEA together with WWF started training cotton farmers in
        Pakistan and India in Farmer Field Schools. The farmers learn how to
        use more sustainable cotton cultivation techniques, and learn how to
        make more efficient use of water, essential pesticides and artificial
        fertilizers in ways that are safer for both people and the
        environment.

    -   In 2003 IKEA posted signs at all their stores reminding customers not
        to let their cars idle while loading product.

    -   In 2006, IKEA transport service providers signed an agreement
        requiring them to follow environmentally sound management practices,
        and to use modern vehicles, clean fuel, and fuel-efficient driving
        techniques.

    -   In May 2007 IKEA Canada was the first retailer in Canada to launch a
        Hybrid Parking Program. The program rewards customers who are driving
        a hybrid or fuel-efficient car, with a premium parking spot.

    -   In October, 2007, IKEA launched the "Bag the Bag" program, charging
        5 cents per plastic bag. The whole 5 cents is donated to Tree Canada,
        the largest nationwide not-for-profit tree-planting organization in
        Canada. In the first six months of the program we reduced plastic bag
        use by 90%.

    -   In June 2008, IKEA launched www.theIKEAway.ca. The IKEA Way is not a
        new approach for the retailer; IKEA has been committed to people and
        the environment for several decades. The IKEA Way expression and
        website are simply a concise expression of the fundamental way the
        company does business.
    

    IKEA is a leading home furnishings retailer with 260 stores in 36
countries worldwide, which are visited by 522 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.ikea.ca.





For further information:

For further information: or interview requests: Madeleine
Lowenborg-Frick, Corporate Communications Manager, IKEA Canada, (905) 637-9440
x6378


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890